A bank’s strategical positioning within the Green Sector for an increased customer satisfaction : a segmented kano analysis
The major banks in Sweden are seen as confusingly similar to their customers. By taking a behavioural focus, banks may understand how they can make themselves unique and increase their customer satisfaction. Through increasing customer satisfaction, banks may be able to gain a competitive adva...
| Main Author: | |
|---|---|
| Format: | H2 |
| Language: | Inglés |
| Published: |
SLU/Dept. of Economics
2021
|
| Subjects: |
Similar Items: A bank’s strategical positioning within the Green Sector for an increased customer satisfaction : a segmented kano analysis
- The critical success factors of information and communication technology usage in Nigeria’s commercial banks
- Kundportföljen i praktiken : en fallstudie av Orsa Lamellträ AB
- Access to improved water source and satisfaction with services: Evidence from rural Ethiopia
- Reaching the right farmers: targeting key customer segments for certified sweetpotato seed in Uganda
- Case studies of Corporate Social Responsibility (CSR) in forest products companies - and customer’s perspectives
- Customers’ perceptions of self-service quality : a qualitative case study in the Swedish banking sector