A bank’s strategical positioning within the Green Sector for an increased customer satisfaction : a segmented kano analysis
The major banks in Sweden are seen as confusingly similar to their customers. By taking a behavioural focus, banks may understand how they can make themselves unique and increase their customer satisfaction. Through increasing customer satisfaction, banks may be able to gain a competitive adva...
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| Formato: | H2 |
| Lenguaje: | Inglés |
| Publicado: |
SLU/Dept. of Economics
2021
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| Materias: |
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