Nelson Garden AB

Aim: Explore how Nelson Garden AB manages to reach out to customers through positioning of their own labels, when they as a manufacturer are partly dependent on the competence and sales skill of retailers. Methodology: E-mails were sent out to 6 different companies with a proposition for particip...

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Bibliographic Details
Main Author: Kirilov, Annika
Format: Otro
Language:Swedish
Swedish
Published: 2009
Subjects:
Online Access:https://stud.epsilon.slu.se/12972/

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