Egna varumärken inom kött- och charkuteribranschen

Many grocery stores have products marked whit there private brands. The information about these brands is poor. We wanted to find out what the stores own brands stand for and what the manager of purchase thinks it stands for. We choose to concentrate on meat and cured meat and limit our study to...

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Bibliographic Details
Main Authors: Svensson, Sofia, Söderström, Linda
Format: L3
Language:Swedish
Inglés
Published: SLU/Dept. of Landscape Architecture, Planning and Management (from 130101) 2004
Subjects:

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