Egna varumärken inom kött- och charkuteribranschen

Many grocery stores have products marked whit there private brands. The information about these brands is poor. We wanted to find out what the stores own brands stand for and what the manager of purchase thinks it stands for. We choose to concentrate on meat and cured meat and limit our study to...

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Detalles Bibliográficos
Autores principales: Svensson, Sofia, Söderström, Linda
Formato: L3
Lenguaje:sueco
Inglés
Publicado: SLU/Dept. of Landscape Architecture, Planning and Management (from 130101) 2004
Materias:

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