Hur uppfattas pcSKOG AB och pcSKOG-gård av privata skogsägare? : en undersökning av en programvara för privatskogsbruket
pcSKOG-gård is a computerised manager plan for private forest owners, developed by the pcSKOG AB. The program is based on forest stand data, joined with a map of the forest and GIS-applications. The purpose is to offer a program for private forest owners managing the forest and with the possibili...
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| Formato: | L3 |
| Lenguaje: | sueco Inglés |
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SLU/Dept. of Forest Products
2003
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| Materias: |
| Sumario: | pcSKOG-gård is a computerised manager plan for private forest owners, developed by the
pcSKOG AB. The program is based on forest stand data, joined with a map of the forest and
GIS-applications. The purpose is to offer a program for private forest owners managing the
forest and with the possibility of updating the actual status of the forest.
The company pcSKOG AB is the leading producer of programs for forest management and
has developed the program since 1997. The program is currently the most common program
used by private forest owners in Sweden.
The aim of this thesis, leading to MSc in forestry, is to investigate the purpose of the private forest owners when purchasing the pcSKOG-gård. The thesis also studies how private forest owners use the program, what they use it for and how the private forest owners state that the program has achieved to fulfil their expectations.
The thesis is also a market research concerning the knowledge and attitudes the private forest owners have about the program and associated services.
The study material has been collected during two phases. The first phase used the method of a questionnaire sent to a random selection of forest owners drawn from the company's customer directory. This phase was performed to collect quantitative data for statistical analyses and to try to find different categories among the private forest owners.
The second phase was an interview study, with the randomly selected private forest owners.
The purpose of this part of the study was to try to investigate the forest owners' knowledge of pcSKOG-gård and the owners' attitudes concerning associated services from pcSKOG AB.
The study shows that the private forest owners in general are satisfied with pcSKOG-gård and the services that pcSKOG AB offers. The forest owners also believe that the program has met their expectations and that the purpose has been achieved.
Some of the private forest owners hold the opinion that pcSKOG-gård is hard to understand
and use, but this is primarily because they lack computer skills. Therefore these forest owners suggest a development of the program to facilitate the use of it.
The study states that there are differences between forest owners due to gender, which the
company should consider when marketing the program and offering services. The differences
are for example due to the genus of the forest owners who live on the estate, their level of education and how important they state that the forest is for their economy.
Another conclusion to be drawn from the thesis is that social patterns are important to most private forest owners. Recommendation from their "forest contact" is what most forest owners stated as the information channel and the reason why they bought pcSKOG-gård.
The study indicates that there is a growing demand from the forest owners for developing the services concerning pcSKOG-gård. The demand can be met with education in the program or by service offers such as the updating process of the forest stands data and the associated forest map. |
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