Promoting sustainability through corporate branding : a case study of the Sustainable Brand Index
Sustainability is now on the agenda of most companies and organisations in Sweden. The growing interest in corporate sustainability has led to that both the academic field and the business industry have taken initiatives to define, quantify and measure sustainability (Artiach et al., 2010). An incre...
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| Format: | H2 |
| Language: | Inglés Swedish |
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SLU/Dept. of Economics
2017
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