Understanding Blood versus Blond Orange Consumption: A Cross-Cultural Study in Four Countries
Understanding consumer perceptions and attitudes to specific fruit is key information for not only increasing fruit consumption, but also for marketing reasons. It may also give clues to breeders to set quality objectives. This study explores different aspects that help to explain blood vs. blond or...
| Autores principales: | , , , , |
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| Formato: | article |
| Lenguaje: | Español |
| Publicado: |
MDPI
2022
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| Materias: | |
| Acceso en línea: | http://hdl.handle.net/20.500.11939/8377 https://www.mdpi.com/2304-8158/11/17/2686 |
| _version_ | 1855032779582996480 |
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| author | Giménez-Sanchís, Adrián Zhong, Kui Pintor-Jardines, Aurora Farina, Vittorio Besada, Cristina |
| author_browse | Besada, Cristina Farina, Vittorio Giménez-Sanchís, Adrián Pintor-Jardines, Aurora Zhong, Kui |
| author_facet | Giménez-Sanchís, Adrián Zhong, Kui Pintor-Jardines, Aurora Farina, Vittorio Besada, Cristina |
| author_sort | Giménez-Sanchís, Adrián |
| collection | ReDivia |
| description | Understanding consumer perceptions and attitudes to specific fruit is key information for not only increasing fruit consumption, but also for marketing reasons. It may also give clues to breeders to set quality objectives. This study explores different aspects that help to explain blood vs. blond orange consumption: availability and consumption habit, satisfaction attributes, facilitators and consumption barriers, consumption contexts, expectations and purchase intention. The study was conducted in China, Mexico, Spain and Italy, where citrus fruit consumers were invited to respond an online questionnaire. Our results revealed Italy as the country with the highest availability and consumption of blood oranges, followed by China, Mexico and Spain. “Liking” and “healthy properties” were the most important reasons for consumption irrespectively of orange type, but certain differences among countries were detected in secondary reasons. In all the countries, “juicy” was the most relevant attribute for consumer satisfaction, followed by flavour/taste attributes. “Aromatic” and “unfibrous” were substantial requirements for Italians and Chinese, while Spaniards attached importance to the blood oranges colour. Regarding consumption contexts, “eat with salt or chilly powder” was specific for Mexico, while “to improve health”, “as a gift” or “at a restaurant” were contexts mainly cited in China. Despite taste preferences for other fruit being the main consumption barrier in all the countries for both orange types, the relevance of other barriers depended on culture and orange type. Mexican participants seemed to take a more neophobic attitude to blood oranges, while “inconvenient” was reported as a barrier for consuming blond ones in Spain and China. We conclude that blond and blood oranges can co-exist on markets at a high consumption rate, as in Italy. Specific interventions are needed in other countries because consumer attitudes to oranges, mainly blood ones, depend on culture. |
| format | article |
| id | ReDivia8377 |
| institution | Instituto Valenciano de Investigaciones Agrarias (IVIA) |
| language | Español |
| publishDate | 2022 |
| publishDateRange | 2022 |
| publishDateSort | 2022 |
| publisher | MDPI |
| publisherStr | MDPI |
| record_format | dspace |
| spelling | ReDivia83772025-04-25T14:48:58Z Understanding Blood versus Blond Orange Consumption: A Cross-Cultural Study in Four Countries Giménez-Sanchís, Adrián Zhong, Kui Pintor-Jardines, Aurora Farina, Vittorio Besada, Cristina Consumption contexts Barriers Facilitators Expectations Purchase intentions Blood Oranges Blond oranges E73 Consumer economics U40 Surveying methods S01 Human nutrition - General aspects Organoleptic properties Purchasing habits Food preferences Understanding consumer perceptions and attitudes to specific fruit is key information for not only increasing fruit consumption, but also for marketing reasons. It may also give clues to breeders to set quality objectives. This study explores different aspects that help to explain blood vs. blond orange consumption: availability and consumption habit, satisfaction attributes, facilitators and consumption barriers, consumption contexts, expectations and purchase intention. The study was conducted in China, Mexico, Spain and Italy, where citrus fruit consumers were invited to respond an online questionnaire. Our results revealed Italy as the country with the highest availability and consumption of blood oranges, followed by China, Mexico and Spain. “Liking” and “healthy properties” were the most important reasons for consumption irrespectively of orange type, but certain differences among countries were detected in secondary reasons. In all the countries, “juicy” was the most relevant attribute for consumer satisfaction, followed by flavour/taste attributes. “Aromatic” and “unfibrous” were substantial requirements for Italians and Chinese, while Spaniards attached importance to the blood oranges colour. Regarding consumption contexts, “eat with salt or chilly powder” was specific for Mexico, while “to improve health”, “as a gift” or “at a restaurant” were contexts mainly cited in China. Despite taste preferences for other fruit being the main consumption barrier in all the countries for both orange types, the relevance of other barriers depended on culture and orange type. Mexican participants seemed to take a more neophobic attitude to blood oranges, while “inconvenient” was reported as a barrier for consuming blond ones in Spain and China. We conclude that blond and blood oranges can co-exist on markets at a high consumption rate, as in Italy. Specific interventions are needed in other countries because consumer attitudes to oranges, mainly blood ones, depend on culture. 2022-10-06T11:53:47Z 2022-10-06T11:53:47Z 2022 article publishedVersion Giménez-Sanchis. A., Zhong, K., Pintor, A., Farina, V. & Besada, C. (2022). Understanding Blood versus Blond Orange Consumption: A Cross-Cultural Study in Four Countries. Foods, 11(17), 2686. 2304-8158 (e-ISSN) http://hdl.handle.net/20.500.11939/8377 10.3390/foods11172686 https://www.mdpi.com/2304-8158/11/17/2686 es info:eu-repo/grantAgreement/ERDF/PCV 2021-2027/52201 This study was funded by the European Regional Development Fund (ERDF) of the Generalitat Valenciana (IVIA project number 52201). Adrián Giménez-Sanchis contract was supported by the Conselleria de Innovación, Universidades, Ciencia y Sociedad Digital (Generalitat Valenciana) (FDEGENT/2020/004). Atribución-NoComercial-SinDerivadas 3.0 España http://creativecommons.org/licenses/by-nc-nd/3.0/es/ openAccess MDPI electronico |
| spellingShingle | Consumption contexts Barriers Facilitators Expectations Purchase intentions Blood Oranges Blond oranges E73 Consumer economics U40 Surveying methods S01 Human nutrition - General aspects Organoleptic properties Purchasing habits Food preferences Giménez-Sanchís, Adrián Zhong, Kui Pintor-Jardines, Aurora Farina, Vittorio Besada, Cristina Understanding Blood versus Blond Orange Consumption: A Cross-Cultural Study in Four Countries |
| title | Understanding Blood versus Blond Orange Consumption: A Cross-Cultural Study in Four Countries |
| title_full | Understanding Blood versus Blond Orange Consumption: A Cross-Cultural Study in Four Countries |
| title_fullStr | Understanding Blood versus Blond Orange Consumption: A Cross-Cultural Study in Four Countries |
| title_full_unstemmed | Understanding Blood versus Blond Orange Consumption: A Cross-Cultural Study in Four Countries |
| title_short | Understanding Blood versus Blond Orange Consumption: A Cross-Cultural Study in Four Countries |
| title_sort | understanding blood versus blond orange consumption a cross cultural study in four countries |
| topic | Consumption contexts Barriers Facilitators Expectations Purchase intentions Blood Oranges Blond oranges E73 Consumer economics U40 Surveying methods S01 Human nutrition - General aspects Organoleptic properties Purchasing habits Food preferences |
| url | http://hdl.handle.net/20.500.11939/8377 https://www.mdpi.com/2304-8158/11/17/2686 |
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