External Quality of Mandarins: Influence of Fruit Appearance Characteristics on Consumer Choice

In a pre-purchase situation, consumer perception of mandarin quality is almost exclusively based on fruit appearance. Determination of consumer requirements in this regard is needed to preserve the current success of this crop in markets worldwide. In this study, the effect on consumer choice of dif...

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Bibliographic Details
Main Authors: Tarancón, Paula, Tárrega, Amparo, González, Mónica, Besada, Cristina
Format: article
Language:Inglés
Published: MDPI 2021
Subjects:
Online Access:http://hdl.handle.net/20.500.11939/7668
https://www.mdpi.com/2304-8158/10/9/2188

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