External Quality of Mandarins: Influence of Fruit Appearance Characteristics on Consumer Choice

In a pre-purchase situation, consumer perception of mandarin quality is almost exclusively based on fruit appearance. Determination of consumer requirements in this regard is needed to preserve the current success of this crop in markets worldwide. In this study, the effect on consumer choice of dif...

Descripción completa

Detalles Bibliográficos
Autores principales: Tarancón, Paula, Tárrega, Amparo, González, Mónica, Besada, Cristina
Formato: article
Lenguaje:Inglés
Publicado: MDPI 2021
Materias:
Acceso en línea:http://hdl.handle.net/20.500.11939/7668
https://www.mdpi.com/2304-8158/10/9/2188

Ejemplares similares: External Quality of Mandarins: Influence of Fruit Appearance Characteristics on Consumer Choice