Effect of information about mandarin internal maturity on consumer hedonic and sensory expectations: a cross-cultural study in Spain and Mexico
Background: Under certain climate conditions, citrus fruit may reach optimum internal maturity while the rind is still green. It is therefore customary to enhance skin colour changes by submitting early citrus varieties to ethylene degreening treatment, which implies a cost and may result in extern...
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| Format: | Artículo |
| Language: | Inglés |
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Wiley Online Library
2021
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| Online Access: | http://hdl.handle.net/20.500.11939/7388 https://onlinelibrary.wiley.com/doi/full/10.1002/jsfa.11302 |
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| author | Tarancón, Paula Pintor-Jardines, Aurora Escalona-Buendía, Héctor B. Besada, Cristina |
| author_browse | Besada, Cristina Escalona-Buendía, Héctor B. Pintor-Jardines, Aurora Tarancón, Paula |
| author_facet | Tarancón, Paula Pintor-Jardines, Aurora Escalona-Buendía, Héctor B. Besada, Cristina |
| author_sort | Tarancón, Paula |
| collection | ReDivia |
| description | Background: Under certain climate conditions, citrus fruit may reach optimum internal maturity while the rind is still green. It is therefore customary to enhance skin colour changes by submitting early citrus varieties to ethylene degreening treatment,
which implies a cost and may result in external disorders. In this study, the effect on consumer expectations (sensory and hedonic) of providing them with information about the internal maturity of non-degreened mandarins (greenish-coloured
rind) was evaluated. Results: Mandarins with three different external colour indices (CI), CI = −6, CI = +1 and CI = +5, and three ways of conveying
information, were investigated: (I) No information (NoInfo), (II) The text ‘Mandarins ready to eat’ (Text) and (IIIº) Text + Visualisation of mandarin flesh (orange-coloured in all cases) (Text+Flesh). Consumer expected liking, purchase intention and sensory expectations were markedly affected after receiving the different information types. The greatest effect was detected when Text+Flesh information was provided. Rind mandarin colour was also a determinant factor of how consumer expectations were modified by the received information. Moreover, our results revealed some differences among Spanish and Mexican consumers, since maturity information had a stronger effect on hedonic expectations of Mexican consumers. Conclusions: When mandarins reach CI = +5 (pale orange-coloured rind with small areas still green), letting consumers know that mandarins are ready to eat by means of Text+Flesh information may be a non-cost strategy to avoid degreening treatment
or to shorten its length. |
| format | Artículo |
| id | ReDivia7388 |
| institution | Instituto Valenciano de Investigaciones Agrarias (IVIA) |
| language | Inglés |
| publishDate | 2021 |
| publishDateRange | 2021 |
| publishDateSort | 2021 |
| publisher | Wiley Online Library |
| publisherStr | Wiley Online Library |
| record_format | dspace |
| spelling | ReDivia73882025-04-25T14:48:17Z Effect of information about mandarin internal maturity on consumer hedonic and sensory expectations: a cross-cultural study in Spain and Mexico Tarancón, Paula Pintor-Jardines, Aurora Escalona-Buendía, Héctor B. Besada, Cristina Rind colour Label Flesh visualisation Purchase intention Cata questions Expected liking E73 Consumer economics S01 Human nutrition - General aspects Background: Under certain climate conditions, citrus fruit may reach optimum internal maturity while the rind is still green. It is therefore customary to enhance skin colour changes by submitting early citrus varieties to ethylene degreening treatment, which implies a cost and may result in external disorders. In this study, the effect on consumer expectations (sensory and hedonic) of providing them with information about the internal maturity of non-degreened mandarins (greenish-coloured rind) was evaluated. Results: Mandarins with three different external colour indices (CI), CI = −6, CI = +1 and CI = +5, and three ways of conveying information, were investigated: (I) No information (NoInfo), (II) The text ‘Mandarins ready to eat’ (Text) and (IIIº) Text + Visualisation of mandarin flesh (orange-coloured in all cases) (Text+Flesh). Consumer expected liking, purchase intention and sensory expectations were markedly affected after receiving the different information types. The greatest effect was detected when Text+Flesh information was provided. Rind mandarin colour was also a determinant factor of how consumer expectations were modified by the received information. Moreover, our results revealed some differences among Spanish and Mexican consumers, since maturity information had a stronger effect on hedonic expectations of Mexican consumers. Conclusions: When mandarins reach CI = +5 (pale orange-coloured rind with small areas still green), letting consumers know that mandarins are ready to eat by means of Text+Flesh information may be a non-cost strategy to avoid degreening treatment or to shorten its length. 2021-05-26T10:27:31Z 2021-05-26T10:27:31Z 2021 article acceptedVersion Tarancón, P., Pintor‐Jardines, A., Escalona‐Buendía, H. B. & Besada, C. (2021). Effect of information about mandarin internal maturity on consumer hedonic and sensory expectations: a cross‐cultural study in Spain and Mexico. Journal of the Science of Food and Agriculture, 101(15), 6586-6594. 1097-0010 http://hdl.handle.net/20.500.11939/7388 10.1002/jsfa.11302 https://onlinelibrary.wiley.com/doi/full/10.1002/jsfa.11302 en info:eu-repo/grantAgreement/ERDF/POCV 2014-2020/51910 This study (IVIA project number 51910) has been co-funded by the European Regional Development Fund (ERDF) of the Generalitat Valenciana 2014-2020. Atribución-NoComercial-SinDerivadas 3.0 España http://creativecommons.org/licenses/by-nc-nd/3.0/es/ closedAccess Wiley Online Library electronico |
| spellingShingle | Rind colour Label Flesh visualisation Purchase intention Cata questions Expected liking E73 Consumer economics S01 Human nutrition - General aspects Tarancón, Paula Pintor-Jardines, Aurora Escalona-Buendía, Héctor B. Besada, Cristina Effect of information about mandarin internal maturity on consumer hedonic and sensory expectations: a cross-cultural study in Spain and Mexico |
| title | Effect of information about mandarin internal maturity on consumer hedonic and sensory expectations: a cross-cultural study in Spain and Mexico |
| title_full | Effect of information about mandarin internal maturity on consumer hedonic and sensory expectations: a cross-cultural study in Spain and Mexico |
| title_fullStr | Effect of information about mandarin internal maturity on consumer hedonic and sensory expectations: a cross-cultural study in Spain and Mexico |
| title_full_unstemmed | Effect of information about mandarin internal maturity on consumer hedonic and sensory expectations: a cross-cultural study in Spain and Mexico |
| title_short | Effect of information about mandarin internal maturity on consumer hedonic and sensory expectations: a cross-cultural study in Spain and Mexico |
| title_sort | effect of information about mandarin internal maturity on consumer hedonic and sensory expectations a cross cultural study in spain and mexico |
| topic | Rind colour Label Flesh visualisation Purchase intention Cata questions Expected liking E73 Consumer economics S01 Human nutrition - General aspects |
| url | http://hdl.handle.net/20.500.11939/7388 https://onlinelibrary.wiley.com/doi/full/10.1002/jsfa.11302 |
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