Qualities transmitted by territorial branding. Proposal for a new typology
Abstract – Several ways exist for connecting food to place. From Geographical Indications (with a strong link) to umbrella branding (with weaker links), local actors have a large range of possibilities at their disposal. Territorial branding is very often used in Europe and in Latin America...
| Main Authors: | , |
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| Format: | Conferencia |
| Language: | Inglés |
| Published: |
Södertörn University
2025
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| Subjects: | |
| Online Access: | http://hdl.handle.net/20.500.12123/23240 |
| Summary: | Abstract – Several ways exist for connecting food to place.
From Geographical Indications (with a strong link) to
umbrella branding (with weaker links), local actors have a
large range of possibilities at their disposal. Territorial
branding is very often used in Europe and in Latin America
as well for identifying this connection. So, we are facing a
great diversity of situations where some link is supposed
to be present for justifying a geographical name
associated to a food.
We explore a new way to classify the foods concerned
using some attributes (recent vs ancient activity) or
properties (generic vs specific resources) allowing diverse
qualifications for the foods. We discuss such classification
according to the previous typologies available. |
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