Are Argentinians ready for plant-based meat alternatives? A case study on awareness and willingness for consumption
Meat alternatives’ popularity is increasing worldwide. Nevertheless, the attitudes and motivations underpinning their adoption still evolve and may differ by region. In Argentina, where meat consumption per capita is among the highest globally, the market for plant-based meat alternatives (PBMAs) is...
| Main Authors: | , , , , , , |
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| Format: | Artículo |
| Language: | Inglés |
| Published: |
Elservier
2025
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| Subjects: | |
| Online Access: | http://hdl.handle.net/20.500.12123/21223 https://www.sciencedirect.com/science/article/abs/pii/S0195666324006214 https://doi.org/10.1016/j.appet.2024.107817 |
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| author | Soteras, Trinidad Szerman, Natalia Merayo, Manuela Vaudagna, Sergio Ramon Denoya, Gabriela Inés Guerrero, Luis Galmarini, Mara Virginia |
| author_browse | Denoya, Gabriela Inés Galmarini, Mara Virginia Guerrero, Luis Merayo, Manuela Soteras, Trinidad Szerman, Natalia Vaudagna, Sergio Ramon |
| author_facet | Soteras, Trinidad Szerman, Natalia Merayo, Manuela Vaudagna, Sergio Ramon Denoya, Gabriela Inés Guerrero, Luis Galmarini, Mara Virginia |
| author_sort | Soteras, Trinidad |
| collection | INTA Digital |
| description | Meat alternatives’ popularity is increasing worldwide. Nevertheless, the attitudes and motivations underpinning their adoption still evolve and may differ by region. In Argentina, where meat consumption per capita is among the highest globally, the market for plant-based meat alternatives (PBMAs) is just beginning to develop. Few reports attempt to explain the behavior of the Argentinian population regarding these products. This study explored the knowledge, attitudes, and perceptions of meat analogues and hybrid products through a national online survey (N = 2339). Also, barriers and drivers to their consumption as well as the target segments were identified. Participants were classified as omnivores 73.8%, flexitarians 19.5%, vegetarians 6%, and vegans 0.7%. Despite the significant lack of awareness about PBMAs, there is a strong willingness to adopt them, with females, younger respondents, and those with lower incomes more open to these options. The main drivers for consumption were health concerns, animal welfare, and environmental awareness. Familiarity was a key factor influencing the adoption, as evidenced by the openness of well-informed omnivores. Lack of available options represented the main limitation for consumption and distrust regarding their origin and sensory appeal were the primary reasons for rejection. This study reveals a potential market for PBMAs in Argentina, highlighting that guaranteeing nutritional and sensory quality is crucial. Educating consumers is also essential for their widespread acceptance. |
| format | Artículo |
| id | INTA21223 |
| institution | Instituto Nacional de Tecnología Agropecuaria (INTA -Argentina) |
| language | Inglés |
| publishDate | 2025 |
| publishDateRange | 2025 |
| publishDateSort | 2025 |
| publisher | Elservier |
| publisherStr | Elservier |
| record_format | dspace |
| spelling | INTA212232025-02-12T14:17:09Z Are Argentinians ready for plant-based meat alternatives? A case study on awareness and willingness for consumption Soteras, Trinidad Szerman, Natalia Merayo, Manuela Vaudagna, Sergio Ramon Denoya, Gabriela Inés Guerrero, Luis Galmarini, Mara Virginia Meat Climate Change Attitudes Diet Carne Cambio Climático Actitud Dieta Argentina Sustainable Diets Focus Groups Dietary Change Dietas Sostenibles Grupos Focales Cambio Dietético Meat alternatives’ popularity is increasing worldwide. Nevertheless, the attitudes and motivations underpinning their adoption still evolve and may differ by region. In Argentina, where meat consumption per capita is among the highest globally, the market for plant-based meat alternatives (PBMAs) is just beginning to develop. Few reports attempt to explain the behavior of the Argentinian population regarding these products. This study explored the knowledge, attitudes, and perceptions of meat analogues and hybrid products through a national online survey (N = 2339). Also, barriers and drivers to their consumption as well as the target segments were identified. Participants were classified as omnivores 73.8%, flexitarians 19.5%, vegetarians 6%, and vegans 0.7%. Despite the significant lack of awareness about PBMAs, there is a strong willingness to adopt them, with females, younger respondents, and those with lower incomes more open to these options. The main drivers for consumption were health concerns, animal welfare, and environmental awareness. Familiarity was a key factor influencing the adoption, as evidenced by the openness of well-informed omnivores. Lack of available options represented the main limitation for consumption and distrust regarding their origin and sensory appeal were the primary reasons for rejection. This study reveals a potential market for PBMAs in Argentina, highlighting that guaranteeing nutritional and sensory quality is crucial. Educating consumers is also essential for their widespread acceptance. Instituto Investigación Tecnología de Alimentos (ITA) Fil: Soteras, Trinidad. Instituto Nacional de Tecnología Agropecuaria (INTA). Instituto de Investigación Tecnología de Alimentos; Argentina. Fil: Soteras, Trinidad. Instituto de Ciencia y Tecnología de los Sistemas Alimentarios Sustentables (ICyTeSAS) UEDD INTA-CONICET; Argentina Fil: Szerman, Natalia. Instituto Nacional de Tecnología Agropecuaria (INTA). Instituto de Investigación Tecnología de Alimentos; Argentina. Fil: Szerman, Natalia. Instituto de Ciencia y Tecnología de los Sistemas Alimentarios Sustentables (ICyTeSAS) UEDD INTA-CONICET; Argentina. Fil: Szerman, Natalia. Consejo Nacional de Investigaciones Científicas y Técnicas; Argentina. Fil: Merayo, Manuela. Consejo Nacional de Investigaciones Científicas y Técnicas; Argentina. Fil: Merayo, Manuela. Universidad Nacional de Río Negro. Centro de Investigaciones y Transferencia de Río Negro; Argentina. Fil: Merayo, Manuela. Consejo Nacional de Investigaciones Científicas y Técnicas. Centro de Investigaciones y Transferencia de Río Negro; Argentina. Fil: Vaudagna, Sergio Ramon. Instituto Nacional de Tecnología Agropecuaria (INTA). Instituto de Investigación Tecnología de Alimentos; Argentina. Fil: Vaudagna, Sergio Ramon. Instituto de Ciencia y Tecnología de los Sistemas Alimentarios Sustentables (ICyTeSAS) UEDD INTA-CONICET; Argentina Fil: Vaudagna, Sergio Ramon. Consejo Nacional de Investigaciones Científicas y Técnicas; Argentina. Fil: Denoya, Gabriela Inés. Instituto Nacional de Tecnología Agropecuaria (INTA). Instituto de Investigación Tecnología de Alimentos; Argentina. Fil: Denoya, Gabriela Inés. Instituto de Ciencia y Tecnología de los Sistemas Alimentarios Sustentables (ICyTeSAS) UEDD INTA-CONICET; Argentina Fil: Denoya, Gabriela Inés. Consejo Nacional de Investigaciones Científicas y Técnicas; Argentina. Fil: Guerrero, Luis. Instituto de investigación de la Generalitat de Cataluña (IRTA). Finca Camps i Armet (Girona); España. Fil: Galmarini, Mara Virginia. Consejo Nacional de Investigaciones Científicas y Técnicas; Argentina. 2025-02-12T13:51:50Z 2025-02-12T13:51:50Z 2025-02 info:ar-repo/semantics/artículo info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion http://hdl.handle.net/20.500.12123/21223 https://www.sciencedirect.com/science/article/abs/pii/S0195666324006214 0195-6663 (print) 1095-8304 (online) https://doi.org/10.1016/j.appet.2024.107817 eng info:eu-repograntAgreement/INTA/2019-PD-E7-I153-001, Estrategias tecnológicas innovadoras para la transformación y preservación de alimentos info:eu-repo/semantics/restrictedAccess http://creativecommons.org/licenses/by-nc-sa/4.0/ Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0) application/pdf Elservier Appetite 206 : 1078171 (February 2025). |
| spellingShingle | Meat Climate Change Attitudes Diet Carne Cambio Climático Actitud Dieta Argentina Sustainable Diets Focus Groups Dietary Change Dietas Sostenibles Grupos Focales Cambio Dietético Soteras, Trinidad Szerman, Natalia Merayo, Manuela Vaudagna, Sergio Ramon Denoya, Gabriela Inés Guerrero, Luis Galmarini, Mara Virginia Are Argentinians ready for plant-based meat alternatives? A case study on awareness and willingness for consumption |
| title | Are Argentinians ready for plant-based meat alternatives? A case study on awareness and willingness for consumption |
| title_full | Are Argentinians ready for plant-based meat alternatives? A case study on awareness and willingness for consumption |
| title_fullStr | Are Argentinians ready for plant-based meat alternatives? A case study on awareness and willingness for consumption |
| title_full_unstemmed | Are Argentinians ready for plant-based meat alternatives? A case study on awareness and willingness for consumption |
| title_short | Are Argentinians ready for plant-based meat alternatives? A case study on awareness and willingness for consumption |
| title_sort | are argentinians ready for plant based meat alternatives a case study on awareness and willingness for consumption |
| topic | Meat Climate Change Attitudes Diet Carne Cambio Climático Actitud Dieta Argentina Sustainable Diets Focus Groups Dietary Change Dietas Sostenibles Grupos Focales Cambio Dietético |
| url | http://hdl.handle.net/20.500.12123/21223 https://www.sciencedirect.com/science/article/abs/pii/S0195666324006214 https://doi.org/10.1016/j.appet.2024.107817 |
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