Consumer acceptance of an iron bean variety in Northwest Guatemala: the role of information and repeated messaging
Micronutrient malnutrition affects 2 billion people worldwide and biofortification could prove to be a cost-effective solution to its alleviation. The aims of this study are as follows: (i) to understand consumer acceptance of the main sensory characteristics such as taste, color, texture, etc., of...
| Autores principales: | , , , , |
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| Formato: | Journal Article |
| Lenguaje: | Inglés |
| Publicado: |
Springer
2018
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| Materias: | |
| Acceso en línea: | https://hdl.handle.net/10568/97096 |
| _version_ | 1855514195480543232 |
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| author | Pérez, Salomón Oparinde, Adewale Birol, Ekin González, Carolina Zeller, Manfred |
| author_browse | Birol, Ekin González, Carolina Oparinde, Adewale Pérez, Salomón Zeller, Manfred |
| author_facet | Pérez, Salomón Oparinde, Adewale Birol, Ekin González, Carolina Zeller, Manfred |
| author_sort | Pérez, Salomón |
| collection | Repository of Agricultural Research Outputs (CGSpace) |
| description | Micronutrient malnutrition affects 2 billion people worldwide and biofortification could prove to be a cost-effective solution to its alleviation. The aims of this study are as follows: (i) to understand consumer acceptance of the main sensory characteristics such as taste, color, texture, etc., of an iron-enriched bean variety compared to a popular traditional one (“parramos”); (ii) to measure consumer willingness to pay (WTP) for an iron-enriched bean variety compared to a traditional one; (iii) to investigate the role of nutrition information; and (iv) to understand the impact of information repetition on consumer acceptance. To achieve this, a home use testing (HUT) method and a Becker-DeGroot-Marshak mechanism were used. The results indicate that consumers equally preferred the iron-enriched and the local bean varieties, although some minor differences were found in some of the sensory characteristics. Although the mean WTP for the iron-enriched bean variety was higher, the difference was not statistically significant among the groups evaluated. The information provided and the order of variety delivery play a significant role in consumer acceptance for the iron-enriched variety, and repetition in providing information had a positive impact depending on the type of message provided and on who received it (e.g., men or women, more educated respondents). Potential censored bids were found due to the nature of the currency interval and some transaction costs. |
| format | Journal Article |
| id | CGSpace97096 |
| institution | CGIAR Consortium |
| language | Inglés |
| publishDate | 2018 |
| publishDateRange | 2018 |
| publishDateSort | 2018 |
| publisher | Springer |
| publisherStr | Springer |
| record_format | dspace |
| spelling | CGSpace970962025-03-13T09:43:57Z Consumer acceptance of an iron bean variety in Northwest Guatemala: the role of information and repeated messaging Pérez, Salomón Oparinde, Adewale Birol, Ekin González, Carolina Zeller, Manfred food enrichment biofortied crops nutrient improvement malnutrition micronutrients mejoramiento nutricional cultivos biofortificados enriquecimiento de los alimentos willingness to pay dispocision a pagar beans frijol food science Micronutrient malnutrition affects 2 billion people worldwide and biofortification could prove to be a cost-effective solution to its alleviation. The aims of this study are as follows: (i) to understand consumer acceptance of the main sensory characteristics such as taste, color, texture, etc., of an iron-enriched bean variety compared to a popular traditional one (“parramos”); (ii) to measure consumer willingness to pay (WTP) for an iron-enriched bean variety compared to a traditional one; (iii) to investigate the role of nutrition information; and (iv) to understand the impact of information repetition on consumer acceptance. To achieve this, a home use testing (HUT) method and a Becker-DeGroot-Marshak mechanism were used. The results indicate that consumers equally preferred the iron-enriched and the local bean varieties, although some minor differences were found in some of the sensory characteristics. Although the mean WTP for the iron-enriched bean variety was higher, the difference was not statistically significant among the groups evaluated. The information provided and the order of variety delivery play a significant role in consumer acceptance for the iron-enriched variety, and repetition in providing information had a positive impact depending on the type of message provided and on who received it (e.g., men or women, more educated respondents). Potential censored bids were found due to the nature of the currency interval and some transaction costs. 2018-12 2018-09-07T20:51:27Z 2018-09-07T20:51:27Z Journal Article https://hdl.handle.net/10568/97096 en Open Access Springer Pérez, Salomón, Oparinde, Adewale, Birol, Elkin, Gonzalez, Carolina., & Zeller, Manfred. (2018). Consumer acceptance of an iron bean variety in Northwest Guatemala: the role of information and repeated messaging. Agricultural and Food Economics, 6:14. |
| spellingShingle | food enrichment biofortied crops nutrient improvement malnutrition micronutrients mejoramiento nutricional cultivos biofortificados enriquecimiento de los alimentos willingness to pay dispocision a pagar beans frijol food science Pérez, Salomón Oparinde, Adewale Birol, Ekin González, Carolina Zeller, Manfred Consumer acceptance of an iron bean variety in Northwest Guatemala: the role of information and repeated messaging |
| title | Consumer acceptance of an iron bean variety in Northwest Guatemala: the role of information and repeated messaging |
| title_full | Consumer acceptance of an iron bean variety in Northwest Guatemala: the role of information and repeated messaging |
| title_fullStr | Consumer acceptance of an iron bean variety in Northwest Guatemala: the role of information and repeated messaging |
| title_full_unstemmed | Consumer acceptance of an iron bean variety in Northwest Guatemala: the role of information and repeated messaging |
| title_short | Consumer acceptance of an iron bean variety in Northwest Guatemala: the role of information and repeated messaging |
| title_sort | consumer acceptance of an iron bean variety in northwest guatemala the role of information and repeated messaging |
| topic | food enrichment biofortied crops nutrient improvement malnutrition micronutrients mejoramiento nutricional cultivos biofortificados enriquecimiento de los alimentos willingness to pay dispocision a pagar beans frijol food science |
| url | https://hdl.handle.net/10568/97096 |
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