Exploring the influence of differentiated nutrition information on consumers’ mental models regarding foods from edible insects: A means-end chain analysis
This study used a field experiment and means-end chain analysis to examine the effects of positive and perceived negative nutrition information on the households’ motivations to consume insect-based foods. It used a random sample of households drawn from rural communities in Kenya. The study found t...
| Autores principales: | , , , |
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| Formato: | Journal Article |
| Lenguaje: | Inglés |
| Publicado: |
Informa UK Limited
2017
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| Materias: | |
| Acceso en línea: | https://hdl.handle.net/10568/91983 |
| _version_ | 1855519729738842112 |
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| author | Pambo, K.O. Okello, J.J. Mbeche, R.M. Kinyuru, J.N. |
| author_browse | Kinyuru, J.N. Mbeche, R.M. Okello, J.J. Pambo, K.O. |
| author_facet | Pambo, K.O. Okello, J.J. Mbeche, R.M. Kinyuru, J.N. |
| author_sort | Pambo, K.O. |
| collection | Repository of Agricultural Research Outputs (CGSpace) |
| description | This study used a field experiment and means-end chain analysis to examine the effects of positive and perceived negative nutrition information on the households’ motivations to consume insect-based foods. It used a random sample of households drawn from rural communities in Kenya. The study found that provision of nutrition information on benefits of edible insects and perceived negative aspects of insect-based foods influences participants’ perceptions of insect-based foods and hence acceptance. We also found that tasting real products influenced the nature of mental constructs. The results provide marketers of edible insects with potential marketing messages for promotion. |
| format | Journal Article |
| id | CGSpace91983 |
| institution | CGIAR Consortium |
| language | Inglés |
| publishDate | 2017 |
| publishDateRange | 2017 |
| publishDateSort | 2017 |
| publisher | Informa UK Limited |
| publisherStr | Informa UK Limited |
| record_format | dspace |
| spelling | CGSpace919832024-05-01T08:16:04Z Exploring the influence of differentiated nutrition information on consumers’ mental models regarding foods from edible insects: A means-end chain analysis Pambo, K.O. Okello, J.J. Mbeche, R.M. Kinyuru, J.N. gryllidae insects as food nutrition ecology food science This study used a field experiment and means-end chain analysis to examine the effects of positive and perceived negative nutrition information on the households’ motivations to consume insect-based foods. It used a random sample of households drawn from rural communities in Kenya. The study found that provision of nutrition information on benefits of edible insects and perceived negative aspects of insect-based foods influences participants’ perceptions of insect-based foods and hence acceptance. We also found that tasting real products influenced the nature of mental constructs. The results provide marketers of edible insects with potential marketing messages for promotion. 2017-11-02 2018-04-02T20:40:11Z 2018-04-02T20:40:11Z Journal Article https://hdl.handle.net/10568/91983 en Limited Access Informa UK Limited Pambo, K.O.; Okello, J.; Mbeche, R.M.; Kinyuru, J.N. 2017. Exploring the influence of differentiated nutrition information on consumers’ mental models regarding foods from edible insects: A means-end chain analysis. Ecology of Food and Nutrition. (USA). ISSN 0367-0244. 56(6):530-551. |
| spellingShingle | gryllidae insects as food nutrition ecology food science Pambo, K.O. Okello, J.J. Mbeche, R.M. Kinyuru, J.N. Exploring the influence of differentiated nutrition information on consumers’ mental models regarding foods from edible insects: A means-end chain analysis |
| title | Exploring the influence of differentiated nutrition information on consumers’ mental models regarding foods from edible insects: A means-end chain analysis |
| title_full | Exploring the influence of differentiated nutrition information on consumers’ mental models regarding foods from edible insects: A means-end chain analysis |
| title_fullStr | Exploring the influence of differentiated nutrition information on consumers’ mental models regarding foods from edible insects: A means-end chain analysis |
| title_full_unstemmed | Exploring the influence of differentiated nutrition information on consumers’ mental models regarding foods from edible insects: A means-end chain analysis |
| title_short | Exploring the influence of differentiated nutrition information on consumers’ mental models regarding foods from edible insects: A means-end chain analysis |
| title_sort | exploring the influence of differentiated nutrition information on consumers mental models regarding foods from edible insects a means end chain analysis |
| topic | gryllidae insects as food nutrition ecology food science |
| url | https://hdl.handle.net/10568/91983 |
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