Coffee certification in India: Awareness, practices, and sustainability perception of growers
Certification programs have been employed in many agricultural products as a means to encourage and communicate compliance with standards associated with various attributes, such as organic, fair-trade, GMO free, and eco-friendly, among others. Such programs further seek to provide added value, thro...
| Autores principales: | , , , , , , , |
|---|---|
| Formato: | Journal Article |
| Lenguaje: | Inglés |
| Publicado: |
Informa UK Limited
2018
|
| Materias: | |
| Acceso en línea: | https://hdl.handle.net/10568/89489 |
| _version_ | 1855513654551642112 |
|---|---|
| author | Rich, Karl M. Chengappa, P.G. Muniyappa, A. Yadava, C.G. Manjyapura, G.S. Babu, B.N.P. Shubha, Y.C. Rich, M. |
| author_browse | Babu, B.N.P. Chengappa, P.G. Manjyapura, G.S. Muniyappa, A. Rich, Karl M. Rich, M. Shubha, Y.C. Yadava, C.G. |
| author_facet | Rich, Karl M. Chengappa, P.G. Muniyappa, A. Yadava, C.G. Manjyapura, G.S. Babu, B.N.P. Shubha, Y.C. Rich, M. |
| author_sort | Rich, Karl M. |
| collection | Repository of Agricultural Research Outputs (CGSpace) |
| description | Certification programs have been employed in many agricultural products as a means to encourage and communicate compliance with standards associated with various attributes, such as organic, fair-trade, GMO free, and eco-friendly, among others. Such programs further seek to provide added value, through a price premium, to producers and supply chain actors associated with the label. In this paper, we review a number of global labeling and certification programs that could add value for coffee farms in India through the promotion of conservation and environmental protection. We provide results from a survey conducted on a sample of coffee farms in Coorg district, India, to assess their awareness and perceptions related toward certified coffee and environmental conservation in general. Survey results illustrate strong positive associations with the environment by coffee planters, particularly among certified and organic producers. However, price premiums for certified and organic coffee are relatively small. While the potential of conservation-oriented certification for coffee in Coorg could be relatively limited outside of a few individual-level niches, branding Coorg more generally as a conservation-oriented region could hold promise, leveraging and personalizing the uniqueness of the natural offerings from Coorg and tapping into burgeoning associations with place and region in India. |
| format | Journal Article |
| id | CGSpace89489 |
| institution | CGIAR Consortium |
| language | Inglés |
| publishDate | 2018 |
| publishDateRange | 2018 |
| publishDateSort | 2018 |
| publisher | Informa UK Limited |
| publisherStr | Informa UK Limited |
| record_format | dspace |
| spelling | CGSpace894892024-08-27T10:34:44Z Coffee certification in India: Awareness, practices, and sustainability perception of growers Rich, Karl M. Chengappa, P.G. Muniyappa, A. Yadava, C.G. Manjyapura, G.S. Babu, B.N.P. Shubha, Y.C. Rich, M. marking certification conservation agriculture ecosystem services marketing development Certification programs have been employed in many agricultural products as a means to encourage and communicate compliance with standards associated with various attributes, such as organic, fair-trade, GMO free, and eco-friendly, among others. Such programs further seek to provide added value, through a price premium, to producers and supply chain actors associated with the label. In this paper, we review a number of global labeling and certification programs that could add value for coffee farms in India through the promotion of conservation and environmental protection. We provide results from a survey conducted on a sample of coffee farms in Coorg district, India, to assess their awareness and perceptions related toward certified coffee and environmental conservation in general. Survey results illustrate strong positive associations with the environment by coffee planters, particularly among certified and organic producers. However, price premiums for certified and organic coffee are relatively small. While the potential of conservation-oriented certification for coffee in Coorg could be relatively limited outside of a few individual-level niches, branding Coorg more generally as a conservation-oriented region could hold promise, leveraging and personalizing the uniqueness of the natural offerings from Coorg and tapping into burgeoning associations with place and region in India. 2018-04-21 2017-11-24T08:58:42Z 2017-11-24T08:58:42Z Journal Article https://hdl.handle.net/10568/89489 en Limited Access Informa UK Limited Rich, K.M., Chengappa, P.G., Muniyappa, A., Yadava, C.G., Manjyapura, G.S., Babu, B.N.P., Shubha, Y.C. and Rich, M. 2017. Coffee certification in India: Awareness, practices, and sustainability perception of growers. Agroecology and Sustainable Food Systems |
| spellingShingle | marking certification conservation agriculture ecosystem services marketing development Rich, Karl M. Chengappa, P.G. Muniyappa, A. Yadava, C.G. Manjyapura, G.S. Babu, B.N.P. Shubha, Y.C. Rich, M. Coffee certification in India: Awareness, practices, and sustainability perception of growers |
| title | Coffee certification in India: Awareness, practices, and sustainability perception of growers |
| title_full | Coffee certification in India: Awareness, practices, and sustainability perception of growers |
| title_fullStr | Coffee certification in India: Awareness, practices, and sustainability perception of growers |
| title_full_unstemmed | Coffee certification in India: Awareness, practices, and sustainability perception of growers |
| title_short | Coffee certification in India: Awareness, practices, and sustainability perception of growers |
| title_sort | coffee certification in india awareness practices and sustainability perception of growers |
| topic | marking certification conservation agriculture ecosystem services marketing development |
| url | https://hdl.handle.net/10568/89489 |
| work_keys_str_mv | AT richkarlm coffeecertificationinindiaawarenesspracticesandsustainabilityperceptionofgrowers AT chengappapg coffeecertificationinindiaawarenesspracticesandsustainabilityperceptionofgrowers AT muniyappaa coffeecertificationinindiaawarenesspracticesandsustainabilityperceptionofgrowers AT yadavacg coffeecertificationinindiaawarenesspracticesandsustainabilityperceptionofgrowers AT manjyapurags coffeecertificationinindiaawarenesspracticesandsustainabilityperceptionofgrowers AT babubnp coffeecertificationinindiaawarenesspracticesandsustainabilityperceptionofgrowers AT shubhayc coffeecertificationinindiaawarenesspracticesandsustainabilityperceptionofgrowers AT richm coffeecertificationinindiaawarenesspracticesandsustainabilityperceptionofgrowers |