Consumers perceptions and willingness to pay for organically grown vegetables

Vegetable production plays an important role in food security and provides food and raw materials for industries, income from sales, and employment for small households in urban and peri-urban areas in West Africa. However, some significant health hazards may occur due to misuse of chemicals pestici...

Full description

Bibliographic Details
Main Authors: Coulibaly, O., Nouhoheflin, T., Aitchedji, C.C., Cherry, A.J., Adegbola, P.
Format: Journal Article
Language:Inglés
Published: Informa UK Limited 2011
Subjects:
Online Access:https://hdl.handle.net/10568/89393
_version_ 1855534056509276160
author Coulibaly, O.
Nouhoheflin, T.
Aitchedji, C.C.
Cherry, A.J.
Adegbola, P.
author_browse Adegbola, P.
Aitchedji, C.C.
Cherry, A.J.
Coulibaly, O.
Nouhoheflin, T.
author_facet Coulibaly, O.
Nouhoheflin, T.
Aitchedji, C.C.
Cherry, A.J.
Adegbola, P.
author_sort Coulibaly, O.
collection Repository of Agricultural Research Outputs (CGSpace)
description Vegetable production plays an important role in food security and provides food and raw materials for industries, income from sales, and employment for small households in urban and peri-urban areas in West Africa. However, some significant health hazards may occur due to misuse of chemicals pesticides applied during vegetable production. Reducing health risks by developing alternatives to synthetic pesticides may be beneficial for consumers and producers. This study assesses the potential market for organically grown vegetables and analyzes consumer awareness and perceptions of synthetic pesticide residues in vegetables. Price levels that consumers are willing to pay for chemical-free vegetable products were evaluated. A hedonic-pricing model (preferences choice) was used to identify determinants of consumer willingness to pay for organically grown vegetables. Data were collected with a questionnaire on consumer perceptions of produce quality problems, awareness of pesticide use on vegetables, and willingness to pay for synthetic pesticide free vegetables. Consumers were aware of heavy use of synthetic pesticides on vegetables. Consumer preferences for quality vegetables included damage free, freshness, size, color, and firmness. Consumers were willing to pay a premium of more than 50% for synthetic pesticide-free vegetables. The most likely factors affecting consumer willingness to pay for organically grown vegetables were awareness of chemical residues and health risks, damage free, reliable availability of products, taste, and income level. There is a potential demand for synthetic pesticide-free vegetables.
format Journal Article
id CGSpace89393
institution CGIAR Consortium
language Inglés
publishDate 2011
publishDateRange 2011
publishDateSort 2011
publisher Informa UK Limited
publisherStr Informa UK Limited
record_format dspace
spelling CGSpace893932023-06-12T19:29:56Z Consumers perceptions and willingness to pay for organically grown vegetables Coulibaly, O. Nouhoheflin, T. Aitchedji, C.C. Cherry, A.J. Adegbola, P. brassica oleracea acephala solanum lycopersicum pesticides residues Vegetable production plays an important role in food security and provides food and raw materials for industries, income from sales, and employment for small households in urban and peri-urban areas in West Africa. However, some significant health hazards may occur due to misuse of chemicals pesticides applied during vegetable production. Reducing health risks by developing alternatives to synthetic pesticides may be beneficial for consumers and producers. This study assesses the potential market for organically grown vegetables and analyzes consumer awareness and perceptions of synthetic pesticide residues in vegetables. Price levels that consumers are willing to pay for chemical-free vegetable products were evaluated. A hedonic-pricing model (preferences choice) was used to identify determinants of consumer willingness to pay for organically grown vegetables. Data were collected with a questionnaire on consumer perceptions of produce quality problems, awareness of pesticide use on vegetables, and willingness to pay for synthetic pesticide free vegetables. Consumers were aware of heavy use of synthetic pesticides on vegetables. Consumer preferences for quality vegetables included damage free, freshness, size, color, and firmness. Consumers were willing to pay a premium of more than 50% for synthetic pesticide-free vegetables. The most likely factors affecting consumer willingness to pay for organically grown vegetables were awareness of chemical residues and health risks, damage free, reliable availability of products, taste, and income level. There is a potential demand for synthetic pesticide-free vegetables. 2011-10 2017-11-14T08:07:54Z 2017-11-14T08:07:54Z Journal Article https://hdl.handle.net/10568/89393 en Limited Access Informa UK Limited Coulibaly, O., Nouhoheflin, T., Aitchedji, C.C., Cherry, A.J. & Adegbola, P. (2011). Consumers' perceptions and willingness to pay for organically grown vegetables. International Journal of Vegetable Science, 17(4), 349-362.
spellingShingle brassica oleracea acephala
solanum lycopersicum
pesticides
residues
Coulibaly, O.
Nouhoheflin, T.
Aitchedji, C.C.
Cherry, A.J.
Adegbola, P.
Consumers perceptions and willingness to pay for organically grown vegetables
title Consumers perceptions and willingness to pay for organically grown vegetables
title_full Consumers perceptions and willingness to pay for organically grown vegetables
title_fullStr Consumers perceptions and willingness to pay for organically grown vegetables
title_full_unstemmed Consumers perceptions and willingness to pay for organically grown vegetables
title_short Consumers perceptions and willingness to pay for organically grown vegetables
title_sort consumers perceptions and willingness to pay for organically grown vegetables
topic brassica oleracea acephala
solanum lycopersicum
pesticides
residues
url https://hdl.handle.net/10568/89393
work_keys_str_mv AT coulibalyo consumersperceptionsandwillingnesstopayfororganicallygrownvegetables
AT nouhoheflint consumersperceptionsandwillingnesstopayfororganicallygrownvegetables
AT aitchedjicc consumersperceptionsandwillingnesstopayfororganicallygrownvegetables
AT cherryaj consumersperceptionsandwillingnesstopayfororganicallygrownvegetables
AT adegbolap consumersperceptionsandwillingnesstopayfororganicallygrownvegetables