Combining sensory evaluation and mental models in the assessment of consumer preferences for and choice of healthy products: experience from a field experiment in Kenya.
This paper combines Just-About-Right (JAR) sensory evaluation and means-end chain (MEC) analysis to examine consumer evaluation of the sensory attributes of conventionally bred biofortified orange-fleshed sweetpotato (OFSP). It specifically examined the role of information on biofortification proces...
| Main Authors: | , , , , |
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| Format: | Conference Paper |
| Language: | Inglés |
| Published: |
2016
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| Subjects: | |
| Online Access: | https://hdl.handle.net/10568/82582 |
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