Using a discrete choice experiment to elicit the demand for a nutritious food: Willingness to pay for orange maize in rural Zambia

Using a discrete choice experiment, this paper estimates the willingness to pay for biofortified orange maize in rural Zambia. The study design has five treatment arms, which enable an analysis of the impact of nutrition information, comparing the use of simulated radio versus community leaders in t...

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Bibliographic Details
Main Authors: Meenakshi, J.V., Banerji, A., Manyong, Victor M., Tomlins, Keith I., Mittal, N., Hamukwala, P.
Format: Journal Article
Language:Inglés
Published: Elsevier 2012
Subjects:
Online Access:https://hdl.handle.net/10568/77422

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