Breaking into the export market
A honey exporter from Zambia explains the ?secrets? for successful marketing: quality, quantity, and reliability. These rules, he says, apply to all kinds of marketing whether for domestic or export markets. He also stresses the importance of having a good relationship with his buyers.
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| Format: | Audio |
| Language: | Inglés |
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Technical Centre for Agricultural and Rural Cooperation
2002
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| Online Access: | https://hdl.handle.net/10568/57411 |
| Summary: | A honey exporter from Zambia explains the ?secrets? for successful marketing: quality, quantity, and reliability. These rules, he says, apply to all kinds of marketing whether for domestic or export markets. He also stresses the importance of having a good relationship with his buyers. |
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