Quality counts
Persuading buyers that they are buying a better product than is on offer anywhere else is one of the keys to successful marketing. The special processing of a product often provides that key. In Comoros, for example, vanilla is subjected to a...
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| Format: | News Item |
| Language: | Inglés |
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Technical Centre for Agricultural and Rural Cooperation
1992
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| Online Access: | https://hdl.handle.net/10568/45860 |
| Summary: | Persuading buyers that they are buying a better product than is on offer anywhere else is one of the keys to successful marketing. The special processing of a product often provides that key. In Comoros, for example, vanilla is subjected to a... |
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