Quality counts

Persuading buyers that they are buying a better product than is on offer anywhere else is one of the keys to successful marketing. The special processing of a product often provides that key. In Comoros, for example, vanilla is subjected to a...

Detalles Bibliográficos
Autor principal: Technical Centre for Agricultural and Rural Cooperation
Formato: News Item
Lenguaje:Inglés
Publicado: Technical Centre for Agricultural and Rural Cooperation 1992
Acceso en línea:https://hdl.handle.net/10568/45860
Descripción
Sumario:Persuading buyers that they are buying a better product than is on offer anywhere else is one of the keys to successful marketing. The special processing of a product often provides that key. In Comoros, for example, vanilla is subjected to a...