Excise taxes and commodity promotion: Bayesian retrieval of the optimum
This article shows how the solution to the promotion problem - the problem of locating the optimal level of advertising in a downstream market - can be derived simply, empirically, and robustly through the application of some simple calculus and Bayesian econometrics. We derive the complete distribu...
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| Format: | Journal Article |
| Language: | Inglés |
| Published: |
2000
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| Online Access: | https://hdl.handle.net/10568/28822 |
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