Excise taxes and commodity promotion: Bayesian retrieval of the optimum

This article shows how the solution to the promotion problem - the problem of locating the optimal level of advertising in a downstream market - can be derived simply, empirically, and robustly through the application of some simple calculus and Bayesian econometrics. We derive the complete distribu...

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Bibliographic Details
Main Author: Holloway, G.J.
Format: Journal Article
Language:Inglés
Published: 2000
Subjects:
Online Access:https://hdl.handle.net/10568/28822

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