Excise taxes and commodity promotion: Bayesian retrieval of the optimum
This article shows how the solution to the promotion problem - the problem of locating the optimal level of advertising in a downstream market - can be derived simply, empirically, and robustly through the application of some simple calculus and Bayesian econometrics. We derive the complete distribu...
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| Formato: | Journal Article |
| Lenguaje: | Inglés |
| Publicado: |
2000
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| Acceso en línea: | https://hdl.handle.net/10568/28822 |
| _version_ | 1855534261970403328 |
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| author | Holloway, G.J. |
| author_browse | Holloway, G.J. |
| author_facet | Holloway, G.J. |
| author_sort | Holloway, G.J. |
| collection | Repository of Agricultural Research Outputs (CGSpace) |
| description | This article shows how the solution to the promotion problem - the problem of locating the optimal level of advertising in a downstream market - can be derived simply, empirically, and robustly through the application of some simple calculus and Bayesian econometrics. We derive the complete distribution of the level of promotion that maximizes producer surplus and generate recommendations about patterns as well as levels of expenditure that increase net returns. The theory and methods are applied to quarterly series (1978:2-1988:4) on red meats promotion by the Australian Meat and Live-Stock Corporation. A slightly different pattern of expenditure would have profited lamb producers. |
| format | Journal Article |
| id | CGSpace28822 |
| institution | CGIAR Consortium |
| language | Inglés |
| publishDate | 2000 |
| publishDateRange | 2000 |
| publishDateSort | 2000 |
| record_format | dspace |
| spelling | CGSpace288222022-01-29T16:17:01Z Excise taxes and commodity promotion: Bayesian retrieval of the optimum Holloway, G.J. taxes commodity markets price policies This article shows how the solution to the promotion problem - the problem of locating the optimal level of advertising in a downstream market - can be derived simply, empirically, and robustly through the application of some simple calculus and Bayesian econometrics. We derive the complete distribution of the level of promotion that maximizes producer surplus and generate recommendations about patterns as well as levels of expenditure that increase net returns. The theory and methods are applied to quarterly series (1978:2-1988:4) on red meats promotion by the Australian Meat and Live-Stock Corporation. A slightly different pattern of expenditure would have profited lamb producers. 2000 2013-05-06T07:01:30Z 2013-05-06T07:01:30Z Journal Article https://hdl.handle.net/10568/28822 en Limited Access Journal of Agribusiness;18(2): 135-154 |
| spellingShingle | taxes commodity markets price policies Holloway, G.J. Excise taxes and commodity promotion: Bayesian retrieval of the optimum |
| title | Excise taxes and commodity promotion: Bayesian retrieval of the optimum |
| title_full | Excise taxes and commodity promotion: Bayesian retrieval of the optimum |
| title_fullStr | Excise taxes and commodity promotion: Bayesian retrieval of the optimum |
| title_full_unstemmed | Excise taxes and commodity promotion: Bayesian retrieval of the optimum |
| title_short | Excise taxes and commodity promotion: Bayesian retrieval of the optimum |
| title_sort | excise taxes and commodity promotion bayesian retrieval of the optimum |
| topic | taxes commodity markets price policies |
| url | https://hdl.handle.net/10568/28822 |
| work_keys_str_mv | AT hollowaygj excisetaxesandcommoditypromotionbayesianretrievaloftheoptimum |