Promotion, Scaling, and Market Positoning of Specialty Rice in Odisha
The Specialty Rice Initiative was implemented to enhance farmer income, market integration, and varietal diversification through the promotion of high-value specialty rice varieties across selected production clusters. The program focused on aligning breeding outputs with consumer and market demand...
| Main Authors: | , |
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| Format: | Brief |
| Language: | Inglés |
| Published: |
International Rice Resesrch Institute
2025
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| Subjects: | |
| Online Access: | https://hdl.handle.net/10568/180626 |
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