Promotion, Scaling, and Market Positoning of Specialty Rice in Odisha
The Specialty Rice Initiative was implemented to enhance farmer income, market integration, and varietal diversification through the promotion of high-value specialty rice varieties across selected production clusters. The program focused on aligning breeding outputs with consumer and market demand...
| Main Authors: | , |
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| Format: | Brief |
| Language: | Inglés |
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International Rice Resesrch Institute
2025
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| Subjects: | |
| Online Access: | https://hdl.handle.net/10568/180626 |
| _version_ | 1855517865207136256 |
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| author | Nayak, Swati Hossain, Sk Mosharaf |
| author_browse | Hossain, Sk Mosharaf Nayak, Swati |
| author_facet | Nayak, Swati Hossain, Sk Mosharaf |
| author_sort | Nayak, Swati |
| collection | Repository of Agricultural Research Outputs (CGSpace) |
| description | The Specialty Rice Initiative was implemented to enhance farmer income, market integration, and varietal diversification through the promotion of high-value specialty rice varieties across selected production clusters. The program focused on aligning breeding outputs with consumer and market demand by integrating improved specialty rice varieties, quality seed availability, scientific crop management, and organized market linkages. On-farm demonstrations and varietal evaluations revealed the superior performance of selected specialty rice types in terms of yield stability, grain quality, and price realization compared to conventional varieties. Strengthening of local seed systems, including farmer-led seed production and institutional support, ensured timely access to quality seed and improved varietal adoption. The initiative also emphasized capacity building of farmers, extension personnel, and value-chain actors to improve post-harvest handling, quality assurance, and traceability. By fostering collaboration among research institutions, extension agencies, private actors, and farmer organizations, the program demonstrated a scalable pathway for integrating specialty rice into mainstream production systems, thereby contributing to income diversification, value addition, and sustainable growth of the rice sector. |
| format | Brief |
| id | CGSpace180626 |
| institution | CGIAR Consortium |
| language | Inglés |
| publishDate | 2025 |
| publishDateRange | 2025 |
| publishDateSort | 2025 |
| publisher | International Rice Resesrch Institute |
| publisherStr | International Rice Resesrch Institute |
| record_format | dspace |
| spelling | CGSpace1806262026-01-26T11:05:19Z Promotion, Scaling, and Market Positoning of Specialty Rice in Odisha Nayak, Swati Hossain, Sk Mosharaf rice varieties diversification seed quality on-farm trials breeding decisions market demand supply balance value chains technology adoption The Specialty Rice Initiative was implemented to enhance farmer income, market integration, and varietal diversification through the promotion of high-value specialty rice varieties across selected production clusters. The program focused on aligning breeding outputs with consumer and market demand by integrating improved specialty rice varieties, quality seed availability, scientific crop management, and organized market linkages. On-farm demonstrations and varietal evaluations revealed the superior performance of selected specialty rice types in terms of yield stability, grain quality, and price realization compared to conventional varieties. Strengthening of local seed systems, including farmer-led seed production and institutional support, ensured timely access to quality seed and improved varietal adoption. The initiative also emphasized capacity building of farmers, extension personnel, and value-chain actors to improve post-harvest handling, quality assurance, and traceability. By fostering collaboration among research institutions, extension agencies, private actors, and farmer organizations, the program demonstrated a scalable pathway for integrating specialty rice into mainstream production systems, thereby contributing to income diversification, value addition, and sustainable growth of the rice sector. 2025 2026-01-26T09:03:40Z 2026-01-26T09:03:40Z Brief https://hdl.handle.net/10568/180626 en Open Access application/pdf International Rice Resesrch Institute Nayak, Swati, Mosharaf Hossain (2025). Promotion, Scaling, and Market Positioning of Specialty Rice in Odisha. International Rice Research Institute. |
| spellingShingle | rice varieties diversification seed quality on-farm trials breeding decisions market demand supply balance value chains technology adoption Nayak, Swati Hossain, Sk Mosharaf Promotion, Scaling, and Market Positoning of Specialty Rice in Odisha |
| title | Promotion, Scaling, and Market Positoning of Specialty Rice in Odisha |
| title_full | Promotion, Scaling, and Market Positoning of Specialty Rice in Odisha |
| title_fullStr | Promotion, Scaling, and Market Positoning of Specialty Rice in Odisha |
| title_full_unstemmed | Promotion, Scaling, and Market Positoning of Specialty Rice in Odisha |
| title_short | Promotion, Scaling, and Market Positoning of Specialty Rice in Odisha |
| title_sort | promotion scaling and market positoning of specialty rice in odisha |
| topic | rice varieties diversification seed quality on-farm trials breeding decisions market demand supply balance value chains technology adoption |
| url | https://hdl.handle.net/10568/180626 |
| work_keys_str_mv | AT nayakswati promotionscalingandmarketpositoningofspecialtyriceinodisha AT hossainskmosharaf promotionscalingandmarketpositoningofspecialtyriceinodisha |