Seed market segmentation increases maize production intensification in Africa

The potential genetic gains of improved maize cultivars in Africa have not been fully realized, primarily due to limited access to seed information and market constraints. A well-designed seed market segmentation strategy can address these challenges by facilitating the dissimilation of improved cul...

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Bibliographic Details
Main Authors: Yang, Jie, Xiong, Wei, Jaleta, Moti, Snapp, Sieglinde, Cairns, Jill, Rutsaert, Pieter, Zhang, Jiwang
Format: Informe técnico
Language:Inglés
Published: CIMMYT 2025
Subjects:
Online Access:https://hdl.handle.net/10568/180540

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