Seed market segmentation increases maize production intensification in Africa
The potential genetic gains of improved maize cultivars in Africa have not been fully realized, primarily due to limited access to seed information and market constraints. A well-designed seed market segmentation strategy can address these challenges by facilitating the dissimilation of improved cul...
| Main Authors: | , , , , , , |
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| Format: | Informe técnico |
| Language: | Inglés |
| Published: |
CIMMYT
2025
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| Subjects: | |
| Online Access: | https://hdl.handle.net/10568/180540 |
| _version_ | 1855527598851883008 |
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| author | Yang, Jie Xiong, Wei Jaleta, Moti Snapp, Sieglinde Cairns, Jill Rutsaert, Pieter Zhang, Jiwang |
| author_browse | Cairns, Jill Jaleta, Moti Rutsaert, Pieter Snapp, Sieglinde Xiong, Wei Yang, Jie Zhang, Jiwang |
| author_facet | Yang, Jie Xiong, Wei Jaleta, Moti Snapp, Sieglinde Cairns, Jill Rutsaert, Pieter Zhang, Jiwang |
| author_sort | Yang, Jie |
| collection | Repository of Agricultural Research Outputs (CGSpace) |
| description | The potential genetic gains of improved maize cultivars in Africa have not been fully realized, primarily due to limited access to seed information and market constraints. A well-designed seed market segmentation strategy can address these challenges by facilitating the dissimilation of improved cultivars and providing location-specific recommendations. Here we integrate location-specific data on climate, soil, terrain and agricultural inputs with a sampling crop modeling approach to assess cultivar suitability of maize with varying maturity requirements. Our findings reveal that the suitability of maize cultivars with different maturity has shifted over recent decades, influenced by both climate change and variations in planting time. Short-maturing maize cultivars dominant maize growing areas, although we observe cultivar migration in certain regions. By implementing a market segmentation strategy that optimizes cultivar maturity and sowing time, Africa has the potential to double its maize production on existing maize land, achieving sustainably intensification. However, realizing this potential requires complementary improvements in agricultural systems, including extension services, market infrastructure, and supportive policies. This study generates actionable insights to guide broader agricultural development efforts. |
| format | Informe técnico |
| id | CGSpace180540 |
| institution | CGIAR Consortium |
| language | Inglés |
| publishDate | 2025 |
| publishDateRange | 2025 |
| publishDateSort | 2025 |
| publisher | CIMMYT |
| publisherStr | CIMMYT |
| record_format | dspace |
| spelling | CGSpace1805402026-01-24T02:08:36Z Seed market segmentation increases maize production intensification in Africa Yang, Jie Xiong, Wei Jaleta, Moti Snapp, Sieglinde Cairns, Jill Rutsaert, Pieter Zhang, Jiwang maize seed markets The potential genetic gains of improved maize cultivars in Africa have not been fully realized, primarily due to limited access to seed information and market constraints. A well-designed seed market segmentation strategy can address these challenges by facilitating the dissimilation of improved cultivars and providing location-specific recommendations. Here we integrate location-specific data on climate, soil, terrain and agricultural inputs with a sampling crop modeling approach to assess cultivar suitability of maize with varying maturity requirements. Our findings reveal that the suitability of maize cultivars with different maturity has shifted over recent decades, influenced by both climate change and variations in planting time. Short-maturing maize cultivars dominant maize growing areas, although we observe cultivar migration in certain regions. By implementing a market segmentation strategy that optimizes cultivar maturity and sowing time, Africa has the potential to double its maize production on existing maize land, achieving sustainably intensification. However, realizing this potential requires complementary improvements in agricultural systems, including extension services, market infrastructure, and supportive policies. This study generates actionable insights to guide broader agricultural development efforts. 2025 2026-01-23T15:40:56Z 2026-01-23T15:40:56Z Report https://hdl.handle.net/10568/180540 en Open Access application/pdf CIMMYT Yang, J., Xiong, W., Jaleta, M., Snapp, S., Cairns, J. E., Rutsaert, P., & Zhang, J. (2025). Seed market segmentation increases maize production intensification in Africa. CIMMYT. https://hdl.handle.net/10883/36811 |
| spellingShingle | maize seed markets Yang, Jie Xiong, Wei Jaleta, Moti Snapp, Sieglinde Cairns, Jill Rutsaert, Pieter Zhang, Jiwang Seed market segmentation increases maize production intensification in Africa |
| title | Seed market segmentation increases maize production intensification in Africa |
| title_full | Seed market segmentation increases maize production intensification in Africa |
| title_fullStr | Seed market segmentation increases maize production intensification in Africa |
| title_full_unstemmed | Seed market segmentation increases maize production intensification in Africa |
| title_short | Seed market segmentation increases maize production intensification in Africa |
| title_sort | seed market segmentation increases maize production intensification in africa |
| topic | maize seed markets |
| url | https://hdl.handle.net/10568/180540 |
| work_keys_str_mv | AT yangjie seedmarketsegmentationincreasesmaizeproductionintensificationinafrica AT xiongwei seedmarketsegmentationincreasesmaizeproductionintensificationinafrica AT jaletamoti seedmarketsegmentationincreasesmaizeproductionintensificationinafrica AT snappsieglinde seedmarketsegmentationincreasesmaizeproductionintensificationinafrica AT cairnsjill seedmarketsegmentationincreasesmaizeproductionintensificationinafrica AT rutsaertpieter seedmarketsegmentationincreasesmaizeproductionintensificationinafrica AT zhangjiwang seedmarketsegmentationincreasesmaizeproductionintensificationinafrica |