Conoce a MEMO, el chatbot que transforma cómo medimos la dieta en Guatemala

In Guatemala, the use of digital tools such as WhatsApp offers an effective opportunity to collect timely information on diet quality at the community level. In this context, an informational video was developed about the MEMO chatbot, designed to support individuals receiving the Diet Quality Quest...

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Detalles Bibliográficos
Autores principales: Ramos Solorzano, Gresia Dalal, Lizarazo Torres, Miguel Angel, Arce Gomez, Daniela, Jimenez Rodas, Daniel Ricardo
Formato: Video
Lenguaje:Inglés
Español
Publicado: 2026
Materias:
Acceso en línea:https://hdl.handle.net/10568/180509
Descripción
Sumario:In Guatemala, the use of digital tools such as WhatsApp offers an effective opportunity to collect timely information on diet quality at the community level. In this context, an informational video was developed about the MEMO chatbot, designed to support individuals receiving the Diet Quality Questionnaire (DQQ) survey and to strengthen their confidence to participate. In 2024, distrust related to potential fraud was identified as a key barrier to response rates; therefore, the video clearly explains the purpose of the initiative, presents partner organizations, and details data protection measures, thereby encouraging participation. This approach has enabled the generation of faster and more accessible data, reduced operational costs, and strengthened informed decision-making to improve diet quality and promote healthier and more resilient communities.