Women in chicken business: An ILRI innovation scaled through the Maisha Makutano TV series
The TV edutainment Maisha Makutano integrated the International Livestock Research Institute (ILRI) Women in Business (WiB) innovation in its 13 episodes on Kenya’s Citizen TV and YouTube in 2025. The series provided practical tips to young women vets and para/vets and farmers on how to start a new...
| Main Authors: | , , , |
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| Format: | Brief |
| Language: | Inglés |
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International Livestock Research Institute
2025
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| Subjects: | |
| Online Access: | https://hdl.handle.net/10568/180212 |
| Summary: | The TV edutainment Maisha Makutano integrated the International Livestock Research Institute (ILRI) Women in
Business (WiB) innovation in its 13 episodes on Kenya’s Citizen TV and YouTube in 2025. The series provided
practical tips to young women vets and para/vets and farmers on how to start a new chicken business. At the
same time, it addressed gender norms that are likely to restrict women from engaging in business by promoting a
positive image of women agripreneurs, and by providing a role model of men who support their womenfolk in
business and get empowered (rather than disempowered) as a result. Maisha Makutano reached 3.7 million
viewers in each episode thereby disseminating WiB widely. |
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