Women in chicken business: An ILRI innovation scaled through the Maisha Makutano TV series
The TV edutainment Maisha Makutano integrated the International Livestock Research Institute (ILRI) Women in Business (WiB) innovation in its 13 episodes on Kenya’s Citizen TV and YouTube in 2025. The series provided practical tips to young women vets and para/vets and farmers on how to start a new...
| Autores principales: | , , , |
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| Formato: | Brief |
| Lenguaje: | Inglés |
| Publicado: |
International Livestock Research Institute
2025
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| Acceso en línea: | https://hdl.handle.net/10568/180212 |
| _version_ | 1855520348213084160 |
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| author | Galiè, Alessandra Campbell, Zoë A. Jumba, Humphrey Gichuki, Kenneth |
| author_browse | Campbell, Zoë A. Galiè, Alessandra Gichuki, Kenneth Jumba, Humphrey |
| author_facet | Galiè, Alessandra Campbell, Zoë A. Jumba, Humphrey Gichuki, Kenneth |
| author_sort | Galiè, Alessandra |
| collection | Repository of Agricultural Research Outputs (CGSpace) |
| description | The TV edutainment Maisha Makutano integrated the International Livestock Research Institute (ILRI) Women in
Business (WiB) innovation in its 13 episodes on Kenya’s Citizen TV and YouTube in 2025. The series provided
practical tips to young women vets and para/vets and farmers on how to start a new chicken business. At the
same time, it addressed gender norms that are likely to restrict women from engaging in business by promoting a
positive image of women agripreneurs, and by providing a role model of men who support their womenfolk in
business and get empowered (rather than disempowered) as a result. Maisha Makutano reached 3.7 million
viewers in each episode thereby disseminating WiB widely. |
| format | Brief |
| id | CGSpace180212 |
| institution | CGIAR Consortium |
| language | Inglés |
| publishDate | 2025 |
| publishDateRange | 2025 |
| publishDateSort | 2025 |
| publisher | International Livestock Research Institute |
| publisherStr | International Livestock Research Institute |
| record_format | dspace |
| spelling | CGSpace1802122026-01-23T02:04:27Z Women in chicken business: An ILRI innovation scaled through the Maisha Makutano TV series Galiè, Alessandra Campbell, Zoë A. Jumba, Humphrey Gichuki, Kenneth women chickens poultry scaling up innovation The TV edutainment Maisha Makutano integrated the International Livestock Research Institute (ILRI) Women in Business (WiB) innovation in its 13 episodes on Kenya’s Citizen TV and YouTube in 2025. The series provided practical tips to young women vets and para/vets and farmers on how to start a new chicken business. At the same time, it addressed gender norms that are likely to restrict women from engaging in business by promoting a positive image of women agripreneurs, and by providing a role model of men who support their womenfolk in business and get empowered (rather than disempowered) as a result. Maisha Makutano reached 3.7 million viewers in each episode thereby disseminating WiB widely. 2025-12-30 2026-01-20T12:09:41Z 2026-01-20T12:09:41Z Brief https://hdl.handle.net/10568/180212 en Open Access application/pdf International Livestock Research Institute Galiè, A., Campbell, Z., Jumba, H. and Gichuki, K. 2025. Women in chicken business: An ILRI innovation scaled through the Maisha Makutano TV series. Nairobi, Kenya: ILRI. |
| spellingShingle | women chickens poultry scaling up innovation Galiè, Alessandra Campbell, Zoë A. Jumba, Humphrey Gichuki, Kenneth Women in chicken business: An ILRI innovation scaled through the Maisha Makutano TV series |
| title | Women in chicken business: An ILRI innovation scaled through the Maisha Makutano TV series |
| title_full | Women in chicken business: An ILRI innovation scaled through the Maisha Makutano TV series |
| title_fullStr | Women in chicken business: An ILRI innovation scaled through the Maisha Makutano TV series |
| title_full_unstemmed | Women in chicken business: An ILRI innovation scaled through the Maisha Makutano TV series |
| title_short | Women in chicken business: An ILRI innovation scaled through the Maisha Makutano TV series |
| title_sort | women in chicken business an ilri innovation scaled through the maisha makutano tv series |
| topic | women chickens poultry scaling up innovation |
| url | https://hdl.handle.net/10568/180212 |
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