Prospects for locally produced nutrient-dense rice in Liberia: How import preferences and agronomic traits shape consumer demand and farmer adoption
This study examines whether Liberian consumers are willing to pay for new, locally produced nutrient-dense rice, and if farmers are willing to grow such rice. Further, the study investigates the role of preferences for imported rice and agronomic traits, respectively, in relation to willingness to...
| Autores principales: | , , , |
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| Formato: | Journal Article |
| Lenguaje: | Inglés |
| Publicado: |
2025
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| Materias: | |
| Acceso en línea: | https://hdl.handle.net/10568/180044 |
| Sumario: | This study examines whether Liberian consumers are willing to pay for new, locally produced
nutrient-dense rice, and if farmers are willing to grow such rice. Further, the study investigates the
role of preferences for imported rice and agronomic traits, respectively, in relation to willingness to
pay and willingness to grow new nutrient-dense rice in Liberia. Contingent valuation surveys were
conducted of 543 rice consumers and 557 farmers, and linear regression and logistic models were
applied to the data. Ninety-one percent of rice consumers were willing to buy nutrient-dense rice and
pay a price premium of 8% on average. Consumers who prefer imported rice to local rice are willing
to pay less for locally produced nutrient-dense rice than those who do not. Ninety-two percent of rice
farmers were willing to grow nutrient-dense rice varieties. Preference for yield reduces the odds of
growing nutrient-dense rice. These results have implications for introducing nutrient-dense rice
varieties in Liberia. |
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