Nudging consumers toward healthier diets: Evidence from the Food Choice App in India
We develop the Food Choice App (FCA) based on the Gastronomic Systems Research (GSR) framework to study how behavioral change communication (BCC) on healthier diets influences diet planning under income shocks. A sample of 192 low- and middleincome households in West Bengal use the FCA to plan their...
| Main Authors: | , , , , , |
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| Format: | Journal Article |
| Language: | Inglés |
| Published: |
Oxford University Press
2025
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| Subjects: | |
| Online Access: | https://hdl.handle.net/10568/179282 |
| _version_ | 1855516282368032768 |
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| author | Demont, Matty Ynion, Jhoanne Custodio, Marie Claire Ray (Chakravarti), Anindita Samaddar, Arindam Kanta, Mohanty Suva |
| author_browse | Custodio, Marie Claire Demont, Matty Kanta, Mohanty Suva Ray (Chakravarti), Anindita Samaddar, Arindam Ynion, Jhoanne |
| author_facet | Demont, Matty Ynion, Jhoanne Custodio, Marie Claire Ray (Chakravarti), Anindita Samaddar, Arindam Kanta, Mohanty Suva |
| author_sort | Demont, Matty |
| collection | Repository of Agricultural Research Outputs (CGSpace) |
| description | We develop the Food Choice App (FCA) based on the Gastronomic Systems Research (GSR) framework to study how behavioral change communication (BCC) on healthier diets influences diet planning under income shocks. A sample of 192 low- and middleincome households in West Bengal use the FCA to plan their diets by allocating a randomized weekly food budget among 162 Bengali dishes across five eating occasions over seven weekdays. Budget constraints drive carbohydrate prioritization, but BCC exposure and women’s empowerment significantly increase dietary protein density. Findings underscore the importance of targeted nudges across multiple levels of the Gastronomic System to promote healthier diets. |
| format | Journal Article |
| id | CGSpace179282 |
| institution | CGIAR Consortium |
| language | Inglés |
| publishDate | 2025 |
| publishDateRange | 2025 |
| publishDateSort | 2025 |
| publisher | Oxford University Press |
| publisherStr | Oxford University Press |
| record_format | dspace |
| spelling | CGSpace1792822025-12-25T02:01:57Z Nudging consumers toward healthier diets: Evidence from the Food Choice App in India Demont, Matty Ynion, Jhoanne Custodio, Marie Claire Ray (Chakravarti), Anindita Samaddar, Arindam Kanta, Mohanty Suva food systems healthy diets consumers feeding preferences women's empowerment consumer behaviour We develop the Food Choice App (FCA) based on the Gastronomic Systems Research (GSR) framework to study how behavioral change communication (BCC) on healthier diets influences diet planning under income shocks. A sample of 192 low- and middleincome households in West Bengal use the FCA to plan their diets by allocating a randomized weekly food budget among 162 Bengali dishes across five eating occasions over seven weekdays. Budget constraints drive carbohydrate prioritization, but BCC exposure and women’s empowerment significantly increase dietary protein density. Findings underscore the importance of targeted nudges across multiple levels of the Gastronomic System to promote healthier diets. 2025-11-08 2025-12-24T11:34:23Z 2025-12-24T11:34:23Z Journal Article https://hdl.handle.net/10568/179282 en Open Access application/pdf application/pdf Oxford University Press Demont, Matty, Jhoanne Ynion, Marie Claire Custodio, Anindita Ray, Arindam Samaddar, and Suva Kanta Mohanty. "Nudging consumers toward healthier diets: Evidence from the Food Choice App in India." European Review of Agricultural Economics (2025): jbaf057. |
| spellingShingle | food systems healthy diets consumers feeding preferences women's empowerment consumer behaviour Demont, Matty Ynion, Jhoanne Custodio, Marie Claire Ray (Chakravarti), Anindita Samaddar, Arindam Kanta, Mohanty Suva Nudging consumers toward healthier diets: Evidence from the Food Choice App in India |
| title | Nudging consumers toward healthier diets: Evidence from the Food Choice App in India |
| title_full | Nudging consumers toward healthier diets: Evidence from the Food Choice App in India |
| title_fullStr | Nudging consumers toward healthier diets: Evidence from the Food Choice App in India |
| title_full_unstemmed | Nudging consumers toward healthier diets: Evidence from the Food Choice App in India |
| title_short | Nudging consumers toward healthier diets: Evidence from the Food Choice App in India |
| title_sort | nudging consumers toward healthier diets evidence from the food choice app in india |
| topic | food systems healthy diets consumers feeding preferences women's empowerment consumer behaviour |
| url | https://hdl.handle.net/10568/179282 |
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