Vendors outside of markets in Viet Nam

The food environment represents the place in which demand for food meets supply: consumers purchase foods in the food environment, and food retailers market and sell their products. In many countries, the food environment is undergoing rapid changes as economies grow and populations urbanize, with t...

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Autores principales: de Brauw, Alan, Anh, Dao The, Tho, Pham
Formato: Brief
Lenguaje:Inglés
Publicado: International Food Policy Research Institute 2025
Materias:
Acceso en línea:https://hdl.handle.net/10568/178054
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author de Brauw, Alan
Anh, Dao The
Tho, Pham
author_browse Anh, Dao The
Tho, Pham
de Brauw, Alan
author_facet de Brauw, Alan
Anh, Dao The
Tho, Pham
author_sort de Brauw, Alan
collection Repository of Agricultural Research Outputs (CGSpace)
description The food environment represents the place in which demand for food meets supply: consumers purchase foods in the food environment, and food retailers market and sell their products. In many countries, the food environment is undergoing rapid changes as economies grow and populations urbanize, with the consequence that a larger share of food consumed is purchased by the end consumer, rather than being self produced (de Bruin and Holleman 2023). Viet Nam is no different: over time, the country’s growing and urbanizing economy has led to shifts in its food environment. This note focuses on one type of retailer in Viet Nam’s food environment: food vendors that exist outside of formal markets. These vendors typically sell their goods in a fixed location, unlike mobile vendors, and do business on a daily or near-daily basis from that location. This definition includes vendors in “toad markets,” which are vendors who set up right outside of official markets, and other vendors who work in a fixed location but lack a storefront. All such vendors are clearly part of the informal sector. These vendors play a small but important role in Viet Nam’s food environment, and almost all of them sell at least one component of a sustainable healthy diet. As a result, these vendors can help to improve the diets of Viet Nam’s population. This note uses two data sets to examine small vendors outside markets. The first is a listing exercise that enumerates all businesses selling food in the sampled wards of three districts: Dong Da, in urban Hanoi; Dong Anh, in peri-urban Hanoi; and Moc Chau, a rural district northwest of Hanoi. This survey was used as a sample frame for the second survey; the second one was designed to examine the constraints and opportunities faced by micro, small, and medium enterprises (MSMEs) as they consider selling more healthy foods (Ceballos et al. 2023). Vendors outside of markets are one type of MSME in the food environment.
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spelling CGSpace1780542025-11-22T02:01:15Z Vendors outside of markets in Viet Nam de Brauw, Alan Anh, Dao The Tho, Pham markets food environment agro-industrial sector healthy diets credit The food environment represents the place in which demand for food meets supply: consumers purchase foods in the food environment, and food retailers market and sell their products. In many countries, the food environment is undergoing rapid changes as economies grow and populations urbanize, with the consequence that a larger share of food consumed is purchased by the end consumer, rather than being self produced (de Bruin and Holleman 2023). Viet Nam is no different: over time, the country’s growing and urbanizing economy has led to shifts in its food environment. This note focuses on one type of retailer in Viet Nam’s food environment: food vendors that exist outside of formal markets. These vendors typically sell their goods in a fixed location, unlike mobile vendors, and do business on a daily or near-daily basis from that location. This definition includes vendors in “toad markets,” which are vendors who set up right outside of official markets, and other vendors who work in a fixed location but lack a storefront. All such vendors are clearly part of the informal sector. These vendors play a small but important role in Viet Nam’s food environment, and almost all of them sell at least one component of a sustainable healthy diet. As a result, these vendors can help to improve the diets of Viet Nam’s population. This note uses two data sets to examine small vendors outside markets. The first is a listing exercise that enumerates all businesses selling food in the sampled wards of three districts: Dong Da, in urban Hanoi; Dong Anh, in peri-urban Hanoi; and Moc Chau, a rural district northwest of Hanoi. This survey was used as a sample frame for the second survey; the second one was designed to examine the constraints and opportunities faced by micro, small, and medium enterprises (MSMEs) as they consider selling more healthy foods (Ceballos et al. 2023). Vendors outside of markets are one type of MSME in the food environment. 2025-11-20 2025-11-20T16:46:34Z 2025-11-20T16:46:34Z Brief https://hdl.handle.net/10568/178054 en Open Access application/pdf International Food Policy Research Institute de Brauw, Alan; Anh, Dao The; and Tho, Pham. 2025. Vendors outside of markets in Viet Nam. CGIAR Better Diets and Nutrition Program Research Note. Washington, DC: International Food Policy Research Institute. https://hdl.handle.net/10568/178054
spellingShingle markets
food environment
agro-industrial sector
healthy diets
credit
de Brauw, Alan
Anh, Dao The
Tho, Pham
Vendors outside of markets in Viet Nam
title Vendors outside of markets in Viet Nam
title_full Vendors outside of markets in Viet Nam
title_fullStr Vendors outside of markets in Viet Nam
title_full_unstemmed Vendors outside of markets in Viet Nam
title_short Vendors outside of markets in Viet Nam
title_sort vendors outside of markets in viet nam
topic markets
food environment
agro-industrial sector
healthy diets
credit
url https://hdl.handle.net/10568/178054
work_keys_str_mv AT debrauwalan vendorsoutsideofmarketsinvietnam
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