| Sumario: | The food environment represents the place in which demand for food meets supply: consumers purchase foods in the food environment, and food retailers market and sell their products. In many countries, the food environment is undergoing rapid changes as economies grow and populations urbanize, with the consequence that a larger share of food consumed is purchased by the end consumer, rather than being self produced (de Bruin and Holleman 2023). Viet Nam is no different: over time, the country’s growing and urbanizing economy has led to shifts in its food environment.
This note focuses on one type of retailer in Viet Nam’s food environment: food vendors that exist outside of formal markets. These vendors typically sell their goods in a fixed location, unlike mobile vendors, and do business on a daily or near-daily basis from that location. This definition includes vendors in “toad markets,” which are vendors who set up right outside of official markets, and other vendors who work in a fixed location but lack a storefront. All such vendors are clearly part of the informal sector. These vendors play a small but important role in Viet Nam’s food environment, and almost all of them sell at least one component of a sustainable healthy diet. As a result, these vendors can help to improve the diets of Viet Nam’s population.
This note uses two data sets to examine small vendors outside markets. The first is a listing exercise that enumerates all businesses selling food in the sampled wards of three districts: Dong Da, in urban Hanoi; Dong Anh, in peri-urban Hanoi; and Moc Chau, a rural district northwest of Hanoi. This survey was used as a sample frame for the second survey; the second one was designed to examine the constraints and opportunities faced by micro, small, and medium enterprises (MSMEs) as they consider selling more healthy foods (Ceballos et al. 2023). Vendors outside of markets are one type of MSME in the food environment.
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