Signaling, screening, or sunk costs? Experimental evidence on how prices affect agricultural technology adoption in East Africa
Free samples are a widely used strategy to introduce new products or technologies, offering prospective users the opportunity to gain firsthand experience and potentially facilitate diffusion through social networks. However, concerns remain that giving away products for free may reduce their percei...
| Main Authors: | , , , |
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| Format: | Artículo preliminar |
| Language: | Inglés |
| Published: |
International Food Policy Research Institute
2025
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| Subjects: | |
| Online Access: | https://hdl.handle.net/10568/177343 |
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