Signaling, screening, or sunk costs? Experimental evidence on how prices affect agricultural technology adoption in East Africa

Free samples are a widely used strategy to introduce new products or technologies, offering prospective users the opportunity to gain firsthand experience and potentially facilitate diffusion through social networks. However, concerns remain that giving away products for free may reduce their percei...

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Detalles Bibliográficos
Autores principales: Van Campenhout, Bjorn, Abate, Gashaw T., Colen, Liesbeth, Kramer, Berber
Formato: Artículo preliminar
Lenguaje:Inglés
Publicado: International Food Policy Research Institute 2025
Materias:
Acceso en línea:https://hdl.handle.net/10568/177343

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