Reaching the right farmers: targeting key customer segments for certified sweetpotato seed in Uganda
This study segmented Ugandan sweetpotato farmers into three distinct customer profiles to guide marketing and distribution of certified seed. Conducted across four agroecological zones with 87 clean-seed buyers, the research identified three key customer segments: Business-Oriented (45%), Climataria...
| Autores principales: | , , |
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| Formato: | Brief |
| Lenguaje: | Inglés |
| Publicado: |
2025
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| Materias: | |
| Acceso en línea: | https://hdl.handle.net/10568/177209 |
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