Reaching the right farmers: targeting key customer segments for certified sweetpotato seed in Uganda
This study segmented Ugandan sweetpotato farmers into three distinct customer profiles to guide marketing and distribution of certified seed. Conducted across four agroecological zones with 87 clean-seed buyers, the research identified three key customer segments: Business-Oriented (45%), Climataria...
| Main Authors: | , , |
|---|---|
| Format: | Brief |
| Language: | Inglés |
| Published: |
2025
|
| Subjects: | |
| Online Access: | https://hdl.handle.net/10568/177209 |
Similar Items: Reaching the right farmers: targeting key customer segments for certified sweetpotato seed in Uganda
- Are farmers willing to pay for certified sweetpotato seed?
- Economic advantage of sourcing certified sweetpotato planting materials from low to high disease pressure areas versus in situ multiplication at the latter
- Revision of the sweetpotato segmentation and estimation of segments’ size: Are we missing some major opportunities for more-targeted breeding?
- Consumers’ preferences for sweet potato in Viet Nam and implications for CGIAR market segmentation and target product profiles
- Community booklet on certified seed for rice
- Community booklet on certified seeds for beans