Improving marketing strategies of local rice in Ghanaian cities: A perspective from a survey of rice purchasers
The advocacy of market-based approaches aims to enhance breeding and varietal adoption to meet final market demand. The CGIAR Market Intelligence Area of Work research emphasizes the role of downstream market actors in the process of varietal replacement and product substitution. This brief provides...
| Main Authors: | , , , |
|---|---|
| Format: | Brief |
| Language: | Inglés |
| Published: |
CGIAR System Organization
2025
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| Subjects: | |
| Online Access: | https://hdl.handle.net/10568/176612 |
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