The role of consumer awareness and prior exposure in preferences for a new regional food label

Consumer demand for locally produced food has increased in recent years, driven by both economic and quality-related perceptions. While many studies have examined the impact of established local and regional labels on consumer preferences, little is known about how consumers respond to newly introdu...

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Bibliographic Details
Main Authors: Liu, J., Li, Y., Blare, T.
Format: Journal Article
Language:Inglés
Published: Elsevier 2025
Subjects:
Online Access:https://hdl.handle.net/10568/176477

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