Consumer preferences for biofortified iron beans: Results from a willingness to pay and choice experiment in Kenya

Micronutrient deficiency is a public health issue in many developing countries including Kenya. Despite the release of Biofortified Iron Beans (BIBS) to bridge the health burden, their adoption has been slow. Our study applies the willingness to pay (WTP) and choice experiments to assess preferences...

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Bibliographic Details
Main Authors: Obebo, Forah, Ateka, Josiah, Kioo, Juliana, Mwangi, Christine
Format: Preprint
Language:Inglés
Published: VeriXiv 2025
Subjects:
Online Access:https://hdl.handle.net/10568/176218

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