Consumers’ acceptance and valuation of healthier rice: implications for promoting healthy diets in the Philippines
Purpose This paper aims to analyze and compare consumers’ acceptance and valuation of brown, colored and low glycemic index rice and identify the factors that influence their willingness to pay (WTP). Design/methodology/approach A stated-preference survey was conducted among 600 middle-class urban c...
| Main Authors: | , , , |
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| Format: | Journal Article |
| Language: | Inglés |
| Published: |
Emerald Publishing Limited
2025
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| Subjects: | |
| Online Access: | https://hdl.handle.net/10568/174907 |
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