Consumers’ acceptance and valuation of healthier rice: implications for promoting healthy diets in the Philippines

Purpose This paper aims to analyze and compare consumers’ acceptance and valuation of brown, colored and low glycemic index rice and identify the factors that influence their willingness to pay (WTP). Design/methodology/approach A stated-preference survey was conducted among 600 middle-class urban c...

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Detalles Bibliográficos
Autores principales: Custodio, Marie Claire, Ynion, Jhoanne, Demont, Matty, De Steur, Hans
Formato: Journal Article
Lenguaje:Inglés
Publicado: Emerald Publishing Limited 2025
Materias:
Acceso en línea:https://hdl.handle.net/10568/174907

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