Opportunities for market intelligence to inform discussion on TPP refinements

This article explores the role of market intelligence in refining Target Product Profiles (TPPs) for seed products. Since 2022, over 250 TPPs have been developed as blueprints for seed products, capturing essential traits for farmers, processors, and consumers. The article discusses the importance o...

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Bibliographic Details

Main Authors:	Donovan, Jason, Gitonga, Agnes, Muungani, Dean, Coaldrake, Peter, Mbugua, Mercy, Demont, Matty, Gbegbelegbe, Sika, Rutsaert, Pieter, Naziri, Diego
Format:	Blog Post
Language:	Inglés
Published:	CGIAR Initiative on Market Intelligence 2024
Subjects:	plant breeding market intelligence opportunity structures food crops access to information innovation adoption
Online Access:	https://hdl.handle.net/10568/173141