Opportunities for market intelligence to inform discussion on TPP refinements
This article explores the role of market intelligence in refining Target Product Profiles (TPPs) for seed products. Since 2022, over 250 TPPs have been developed as blueprints for seed products, capturing essential traits for farmers, processors, and consumers. The article discusses the importance o...
| Autores principales: | , , , , , , , , |
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| Formato: | Blog Post |
| Lenguaje: | Inglés |
| Publicado: |
CGIAR Initiative on Market Intelligence
2024
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| Materias: | |
| Acceso en línea: | https://hdl.handle.net/10568/173141 |
| _version_ | 1855516625328930816 |
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| author | Donovan, Jason Gitonga, Agnes Muungani, Dean Coaldrake, Peter Mbugua, Mercy Demont, Matty Gbegbelegbe, Sika Rutsaert, Pieter Naziri, Diego |
| author_browse | Coaldrake, Peter Demont, Matty Donovan, Jason Gbegbelegbe, Sika Gitonga, Agnes Mbugua, Mercy Muungani, Dean Naziri, Diego Rutsaert, Pieter |
| author_facet | Donovan, Jason Gitonga, Agnes Muungani, Dean Coaldrake, Peter Mbugua, Mercy Demont, Matty Gbegbelegbe, Sika Rutsaert, Pieter Naziri, Diego |
| author_sort | Donovan, Jason |
| collection | Repository of Agricultural Research Outputs (CGSpace) |
| description | This article explores the role of market intelligence in refining Target Product Profiles (TPPs) for seed products. Since 2022, over 250 TPPs have been developed as blueprints for seed products, capturing essential traits for farmers, processors, and consumers. The article discusses the importance of integrating market intelligence to ensure that TPP designs reflect actual market needs, as opposed to assumptions. It emphasizes the value of TPPs as a standard in product design, advocating for increased involvement of stakeholders such as researchers, seed companies, and national agricultural systems to improve the relevance and effectiveness of breeding programs. |
| format | Blog Post |
| id | CGSpace173141 |
| institution | CGIAR Consortium |
| language | Inglés |
| publishDate | 2024 |
| publishDateRange | 2024 |
| publishDateSort | 2024 |
| publisher | CGIAR Initiative on Market Intelligence |
| publisherStr | CGIAR Initiative on Market Intelligence |
| record_format | dspace |
| spelling | CGSpace1731412025-02-18T03:54:07Z Opportunities for market intelligence to inform discussion on TPP refinements Donovan, Jason Gitonga, Agnes Muungani, Dean Coaldrake, Peter Mbugua, Mercy Demont, Matty Gbegbelegbe, Sika Rutsaert, Pieter Naziri, Diego plant breeding market intelligence opportunity structures food crops access to information innovation adoption This article explores the role of market intelligence in refining Target Product Profiles (TPPs) for seed products. Since 2022, over 250 TPPs have been developed as blueprints for seed products, capturing essential traits for farmers, processors, and consumers. The article discusses the importance of integrating market intelligence to ensure that TPP designs reflect actual market needs, as opposed to assumptions. It emphasizes the value of TPPs as a standard in product design, advocating for increased involvement of stakeholders such as researchers, seed companies, and national agricultural systems to improve the relevance and effectiveness of breeding programs. 2024-03-18 2025-02-18T03:54:06Z 2025-02-18T03:54:06Z Blog Post https://hdl.handle.net/10568/173141 en Open Access CGIAR Initiative on Market Intelligence Donovan, J., Gitonga, A., Muungani, D., Coaldrake, P., Mbugua, M., Demont, D., Gbegbelegbe, S., Rutsaert, P., Naziri, D. 2024. "Opportunities for market intelligence to inform discussion on TPP refinements". CGIAR Initiative on Market Intelligence. Published on 18 March 2024. https://www.cgiar.org/news-events/news/opportunities-for-market-intelligence-to-inform-discussion-on-tpp-refinements/. |
| spellingShingle | plant breeding market intelligence opportunity structures food crops access to information innovation adoption Donovan, Jason Gitonga, Agnes Muungani, Dean Coaldrake, Peter Mbugua, Mercy Demont, Matty Gbegbelegbe, Sika Rutsaert, Pieter Naziri, Diego Opportunities for market intelligence to inform discussion on TPP refinements |
| title | Opportunities for market intelligence to inform discussion on TPP refinements |
| title_full | Opportunities for market intelligence to inform discussion on TPP refinements |
| title_fullStr | Opportunities for market intelligence to inform discussion on TPP refinements |
| title_full_unstemmed | Opportunities for market intelligence to inform discussion on TPP refinements |
| title_short | Opportunities for market intelligence to inform discussion on TPP refinements |
| title_sort | opportunities for market intelligence to inform discussion on tpp refinements |
| topic | plant breeding market intelligence opportunity structures food crops access to information innovation adoption |
| url | https://hdl.handle.net/10568/173141 |
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