Analysis of farmers’ behaviour towards purchase of improved sweetpotato vines in Uganda: An application of the AIDA model
Many studies on adoption of new technologies assume a linear movement from introduction of the technologies to their eventual uptake by targeted stakeholders. However, human behavior follows a gradual and cumulative path from information acquisition, developing an interest, forming a desire and ev...
| Main Authors: | , , , , |
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| Format: | Artículo preliminar |
| Language: | Inglés |
| Published: |
2024
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| Subjects: | |
| Online Access: | https://hdl.handle.net/10568/172546 |
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