Analysis of farmers’ behaviour towards purchase of improved sweetpotato vines in Uganda: An application of the AIDA model
Many studies on adoption of new technologies assume a linear movement from introduction of the technologies to their eventual uptake by targeted stakeholders. However, human behavior follows a gradual and cumulative path from information acquisition, developing an interest, forming a desire and ev...
| Autores principales: | , , , , |
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| Formato: | Artículo preliminar |
| Lenguaje: | Inglés |
| Publicado: |
2024
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| Materias: | |
| Acceso en línea: | https://hdl.handle.net/10568/172546 |
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