Insight of the market segmentation in tailoring potato varieties for Kenyan market: A snippet of stakeholder’s recommendation of major segments
In Kenya, potato is a key food security crop and continues to attract many stakeholders due to its versatile attributes as a cash crop and income earner. This calls for new breeder approaches that meets the needs of the various market segments. In order to bridge disconnect between the consumers and...
| Main Authors: | , , , , , |
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| Format: | Poster |
| Language: | Inglés |
| Published: |
2024
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| Subjects: | |
| Online Access: | https://hdl.handle.net/10568/172531 |
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