The formation of reference points in consumer choice behavior: Experimental evidence from a fish market in Nigeria
We study the role of endowments and expectations in the construction of reference points in the context of fish trading on fish markets in Nigeria. In our field experiment, consumers can trade a known food item for a novel, superior food item (and vice versa). Endowments matter for reference point f...
| Main Authors: | , , , |
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| Format: | Conference Paper |
| Language: | Inglés |
| Published: |
International Association of Agricultural Economists
2021
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| Subjects: | |
| Online Access: | https://hdl.handle.net/10568/171427 |
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